
Lawrence Neal
Lawrence Neal here, founder of High Intensity Business and co-founder of Optima Strength.
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In this episode, I share the benefits of networking for getting new clients for your strength training business — specifically, I talk about Business Network International (BNI), networking tips for getting better results, how to network efficiently, other marketing tactics with high ROI, and much more.
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Show Notes
- 1:44 – What is Business Network International (BNI)?
- 2:31 – Reasons why you should join a networking group
- 8:41 – Importance of identifying your target market
- 11:16 – Networking tips to get results immediately
- 19:03 – How to network more efficiently
- 22:09 – Marketing ROI and opportunity cost
- 26:15 – Other marketing tactics with high ROI
Selected Links from the Episode
- Business Network International (BNI)
- Discover Strength
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller
- Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More by Donald Miller
- Nextdoor
- Bark.com
- Craigslist
- Thumbtack
- 395 – How to Get Corporate Speaking Opportunities to Grow your HIT Business with Sherri McMIllan
- 396 – How to Generate Leads with SEO with Gert Mellak

467 – Product Manager to Personal Trainer: The Safe Strength HIT Business Blueprint with James Brown
463 – Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients
462 – Squeezing Seconds: Pete Cerqua’s High-Efficiency Tactics for Fitness Pros
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