Gert Mellak
Gert Mellak has been an entrepreneur, author, and SEO strategist for more than 20 years — he is the Founder/CEO at SEO Leverage helping businesses with their digital marketing and search engine optimization (SEO) to rank higher in Google.
Gert and his team of SEO experts have helped 500+ entrepreneurs and corporations worldwide generate millions of visitors, thousands of leads, and millions of dollars in sales.
Get a free SEO assessment and consulting session — use the coupon code HITLAWR.
In this episode, Gert describes search engine optimization (SEO), why it is important for your business, action steps to focus on to drive traffic, generate leads to your website, and much more.
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Show Notes
- 4:10 – What is SEO and why is it important for your business?
- 8:35 – Creating a Google Business Profile
- 13:07 – How to improve your website’s ranking
- 18:55 – Tips on finding the best keywords
- 23:52 – Utilizing listings and directories
- 32:58 – Strategies for optimizing homepage and page content
- 45:55 – Structured data, SEO backlinks
Selected Links from the Episode
- SEO Leverage
- HIT Business Membership
- James Schramko Online Business Coaching
- 255 – Greg Merrilees – How to Drive Leads with your HIT Website
- Google Business Profile
- WordPress
- Wix.com
- Bark.com
- Craigslist
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- Schema.org
- Google Maps
355 – Sheila Melody and Lisa May – The Strength Code Story, Coupon Marketing, and Rethinking Social Media
84 – How To Blog, Build An Affiliate Site and 10x Productivity
65 – How To Find Your Purpose – John Little
Podcast breakdown:
Create a Google Business Profile: Start by creating a profile for your personal training business on Google My Business. Fill in all the details such as your business name, address, contact details, and operating hours. Add photos of your facility, trainers, and clients (with their permission). Encourage your clients, especially those who fit your target market, to leave reviews on your profile. For instance, after a successful training session or when a client achieves a significant milestone, ask them to share their experience on your Google profile.
Optimize Your Website: Your website should clearly communicate what your personal training business offers, especially to busy professionals. Highlight the efficiency and effectiveness of your workouts, the expertise of your trainers, and the convenience of your services (like flexible scheduling or personalized sessions). Ensure your site is mobile-friendly and has clear calls-to-action (CTAs) like “Book a Free Consultation” or “Sign Up for a Personalized Training Session”.
Perform Keyword Research: Identify the keywords your target market might use when looking for personal training services in your area. These could be “efficient personal training in [your city]”, “expert personal trainer near me”, or “personalized strength training for busy professionals”. Use these keywords strategically in your website content, blog posts, and meta descriptions.
Create Relevant Content: Based on your keyword research, create content that answers potential clients’ questions and showcases your expertise. For example, you could write blog posts on topics like “Maximizing Workout Efficiency with Personal Training”, “Why Busy Professionals Choose Personal Training for Strength Training”, or “How Personalized Training Sessions Fit into Your Busy Schedule”. This not only helps with SEO but also positions you as an expert in the field.
Optimize for Local Search: Ensure your website is optimized for local search by including your city or neighborhood in your content and meta tags. For instance, if your personal training business is in Boston, include phrases like “efficient personal training in Boston” or “Boston’s top gym for busy professionals” in your content.
Build High-Quality Backlinks: Backlinks are links from other websites to yours. They can improve your site’s SEO if they’re from reputable, high-quality websites. Consider collaborating with local businesses or blogs for guest posting opportunities. For example, you could write a guest post for a local business blog on “Balancing a Busy Professional Life with Effective Personal Training Workouts”.
Remember, SEO is a long-term strategy and it may take time to see results. However, by consistently applying these steps, you can improve your business’s online visibility, attract more of your target clients, and grow your personal training business.