
Dagoberto Vila
What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio?
You’ve heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself.
Bert ( bertlowvelocity [at] me [dot] com ) returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow his blueprint so you can do the same.
If you want to start – or grow – a HIT fitness business and make it really successful, you’ll want to tune in to this conversation!
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Show Notes
- 00:00 – Episode Preview
- 00:48 – A Brief History and Overview of Fit for Life Strength
- 07:19 – On operating a highly efficient and highly profitable solo HIT studio
- 08:42 – On pricing (and why Bert doesn’t do free intro workouts)
- 11:04 – Bert’s marketing approach and Fit for Life’s target market (and what you can learn from these)
- 13:56 – On keeping workouts the same all the time and ignoring novelty
- 23:23 – What are new HIT entrepreneurs doing that are stopping them from growing and being successful like Dagoberto and Doug Holland?
- 29:04 – How did Dagoberto get his first client?
- 30:04 – Interests and pursuits that can make you a better strength trainer
- 30:46 – How to make word-of-mouth marketing work for your fitness business
- 32:30 – Why conviction matters if you want to grow your business (and how to cultivate it)
- 39:08 – On client session length (and the key to getting loyal clients)
- 41:59 – What a workout with Bert is like — the Fit for Life Strength Experience
- 45:04 – Bert’s long-term plans
People Mentioned & Selected Links from the Episode
- Dagoberto Vila | Fit For Life Strength | bertlowvelocity [at] me [dot] com | 786-351-8289
- Ken Hutchins | SuperSlow | Serious Exercise | Ren-Ex | Books by Ken Hutchins | Super Slow: The Ultimate Exercise Protocol (book; also known as the SuperSlow Technical Manual)
- Mike Mentzer | Heavy Duty College (Mike Mentzer YouTube Channel) | HIB Episodes | Heavy Duty II: Mind and Body (book)
- Dr. Doug McGuff | Official Website | Ultimate Exercise Studio | Body by Science (book) | The Body by Science Q&A Book | HIB Episodes
- Doug Holland on Instagram | HIB Episodes
- Luke Carlson | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
- Aristotle
- Ayn Rand
- Nathaniel Branden
- Archibald Vivian “AV” Hill
- Richard L. Lieber
- Nautilus | Official Website
- MedX
- Valsalva Maneuver
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