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467 – Product Manager to Personal Trainer: The Safe Strength HIT Business Blueprint with James Brown

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A profile photo of James Brown with a white background with the High Intensity Business podcast logo on the top-right and the episode number (467) on the bottom-left.

James Brown

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?

James Brown ( james [at] safe-strength [dot] co [dot ] uk ) is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!

In this episode, we talk about what inspired him to get into the strength training business, his transition from being a product manager toward becoming an entrepreneur, and eventually owning his own successful HIT studio in a smaller market, all the while being a full-time dad. We’ll talk about the challenges he faced, the lessons he’s learned, and how you can take his blueprint and plan your path to becoming a successful HIT entrepreneur.

If you’ve ever dreamt about helping people while being your own boss, see what the journey was like from someone who just did it — this episode is for you.

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Listen on Apple Podcasts

Show Notes

  • 01:20 – James Brown’s business journey toward becoming a HIT Entrepreneur
  • 09:15 – Why did James decide that having a HIT fitness business was the right thing for him?
  • 14:14 – James’ keys to HIT business success
  • 15:09 – Safe Strength’s area and target market
  • 18:31 – Safe Strength’s website and how James generates leads
  • 22:13 – The unique challenges of starting a HIT business in an area with a smaller population and discovering his ideal client
  • 25:18 – How James transitioned into running his HIT business full-time — what marketing strategies and tactics worked well?
  • 29:09 – The types of clients that gave James a lot of referrals
  • 38:56 – The big business lessons James has learned in building his own HIT business
  • 44:01 – James’ advice for anyone thinking about starting a HIT fitness business
  • 47:38 – James talks about branding and the psychology of colors
  • 49:12 – How HIT entrepreneurs should think about choosing their target market when starting out
  • 51:14 – James talks about taking action, being organized, and being judicious with his strategies and tactics
  • 55:36 – James on learning from other HIT business members and using these lessons to grow his own fitness business
  • 57:08 – Why starting a HIT business now is a good idea

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.

People Mentioned & Selected Links from the Episode

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