337 – Duncan Attwood – How a Mainstream Academic-Turned-Health-Club-Executive Went All In On High-Intensity Training

Duncan Attwood (exeter @ fit20.co.uk) is the owner of fit20 Exeter, a fit20 franchise that trains clients one-to-one for 20 minutes once a week. Before joining fit20, Duncan had been managing health clubs including David Lloyd Fitness Clubs and Bannatyne Fitness.  

In this episode, Duncan Attwood shares his fit20 journey, sales and retention strategies, fit20 growth drivers, and much more.

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Show Notes

• 00:30 – Duncan’s fitness background and fit20 story
• 16:44 – Post-pandemic growth drivers  
• 22:25 – Sales, marketing, and retention strategies 
• 32:43 – Key factors to fit20’s growth
• 41:10 – Educating clients on the benefits of HIT
• 48:11 – Tips for business owners

Selected Links from the Episode

• fit20 (US, UK)
• fit20 Exeter
• David Lloyd Fitness Clubs
• Bannatyne Fitness
• MedX Machines
• Nautilus Inc.
• Business Network International (BNI)
• 324 – Niri Patel on Turning your Purpose into a Business, the Value of Networking, and Powerful Referral Strategies
• Power of 10: The Once-A-Week Slow Motion Fitness Revolution by Adam Zickerman
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Dr. Doug McGuff and John Little 
• HIT Business Membership
• Discover Strength
• Optima Strength

People Mentioned

• Niri Patel | Podcasts
• Dr. Bryce Lee | Podcasts
• Luke Carlson | Podcasts
• Dr. James Steele | Podcasts
• Skyler Tanner | Podcasts