Should You Offer Discounts When Marketing Your HIT Business?

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Luke Carlson

Is offering discounts the best strategy for high-intensity training businesses, or can you achieve success without them?

Discover Strength CEO Luke Carlson ( luke [ at ] discoverstrength [ dot ] com ) returns to the podcast to talk about what you need to know if you’re thinking about using discounts to get (or keep) customers, the right way to do these, and some big mistakes you need to avoid.

We go deep into the reasons why you should (or shouldn’t) offer discounts, how your tactics can affect the quality of clients you attract, and how you implement these can affect how people see your brand, for better or for worse.

If you’ve ever thought about discounts or felt the pressure to offer these, this episode is for you!

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This podcast episode is brought to you by Imagine Strength.

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Show Notes

02:32 – What should you consider when thinking about offering discounts?
06:57 – If you’re a running a HIT business, what should you do and what shouldn’t you do related to discounts?
13:32 – Are there nuances and exceptions when it comes to premium market businesses and offering discounts?
18:26 – When and who should you offer discounts to?
21:46 – Does Luke use any sales and marketing strategies and tactics from Alex Hormozi?
24:34 – Some specific warnings about discounts and increasing your prices and how these affect your customers
25:45 – Is offering just one free workout still enough for most HIT trainers and studios?

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.