Aurum Fit's Story — Successful HIT Business Franchising

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Julian Massler

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?

Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.

Julian (jm [at] aurumfit [dot] com) is the co-founder and CEO of Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit’s unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits.

Learn about the AURUM franchise opportunity.

We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.

If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.

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Show Notes

02:47 – How Aurum Fit has grown as a fitness business and refined itself
07:46 – Is it dangerous to offer more complementary services to your clients and risk diluting your main service? How does Julian think about this? (On growth, scaling, and operational efficiency)
16:57 – Will doing more things dilute your brand’s reputation?
22:04 – A peek into Aurum Fit’s business performance and how Julian approaches constant improvement
31:14 – What is the Aurum Fit experience like for its clients?
37:24 – Aurum Fit’s approach, technology, and the machines they use
44:08 – Aurum Fit’s all-in-one machine: the range of exercises possible
47:33 – Aurum Fit’s upcoming plans and goals
51:46 – On Using the EOS Framework for Aurum
54:40 – Why Julian and Aurum are so big on franchising
56:01 – Julian talks about the hows and whys of Aurum’s supplement line
58:10 – A business growth and scaling formula
59:07 – Where to learn more about the Aurum Fit franchising opportunity
1:05:00 – Julian’s advice for those who want to start a fitness business and do it successfully

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.