344 – Julian Massler – Measuring and Optimising Retention, Contracts, Pricing and Packaging, and Client Education

Julian Massler (jm @ aurumfit.com) is the co-founder and CEO at Aurum Fit, a strength training company based in Zurich, Switzerland that uses adaptive resistance technology to deliver incredible workouts. Aurum Fit’s unique training concept of 6 minutes a week helps clients achieve scientifically proven health benefits.

Learn about the AURUM franchise opportunity.

In this episode, Julian talks about measuring and optimizing retention, pricing and packaging, client education strategies, and much more.

Get timeless retention strategies to grow your strength training business 

This podcast episode is brought to you by ARX

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Show Notes

• 4:45 – How to measure retention
• 9:19 – Contracts, pricing, packaging 
• 18:54 – Managing missed or unused sessions 
• 24:29 – Customer retention software
• 34:59 – Principles to optimize retention 
• 40:12 – Client education strategies

Selected Links from the Episode

• Aurum Fit
• HIT Business Membership
• Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon
• Simon-Kucher & Partners
• Discover Strength
• MINDBODY
• Glofox
• Wellness Living
• Pike 13
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by John Little and Doug McGuff
• Always Hungry?: Conquer Cravings, Retrain Your Fat Cells, and Lose Weight Permanently by David Ludwig

People Mentioned

• Hermann Simon 
• Luke Carlson | Podcasts
• Hermann Maier
• Philipp Andris
• Dr. Doug McGuff | Podcasts