445 – Back to Basics: Pete Cerqua’s Strategies for Revitalizing Veteran HIT Businesses

Pete Cerqua

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?

Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years.

Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.

His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and join the waitlist here.

In this episode, Pete talks about why HIT businesses and even experienced trainers start struggling, the mindsets and tactics you need to generate constant revenue, and what you can do to make your business as magnetic as it can be to clients, even during seasonal dips.

If you like seeing your income double, you’ll want to tune in to this episode!

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

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💪 Be the Best Personal Trainer You Can Be ➡️ Get HITuni Certified here

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• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

• 03:46 – A Quick History of HIT Facilities and Their Up-and-Down Popularity Through The Decades
• 07:56 – Fitness Trends Come in Waves
• 10:43 – How the Pandemic Affected ALL Fitness Businesses
• 11:28 – When HIT Business Owners Lose Their Way and The Critical Things Trainers Forget
• 13:33 – When different versions of HIT protocols are just as good as each other… what should you really think about as a trainer?
• 18:15 – The dangers of complacency and loss of passion
• 22:24 – Keys to having an effective referral program
• 24:18 – Pete Cerqua’s complacency-busting tactics for strength studio owners and clients
• 26:22 – Why you should do warm outreach all the time, even during seasonal dips (mindset + ideas)

People Mentioned & Selected Links from the Episode

• Pete Cerqua | Facebook | Instagram | YouTube | HIB Episodes
• Pete’s Exclusive High-Intensity Business Coaching Course
• Pete’s Books:
  • High-Intensity Fitness Revolution for Women – Pete Cerqua (Book)
  • High-Intensity Fitness Revolution for Men – Pete Cerqua (Book)
  • The 90-Second Fitness Solution – Pete Cerqua (Book)
• HIB Episode 421 – The Million Dollar Trainer’s Secret: Pete Cerqua’s Referral Program that Transformed his HIT Business
• Arthur Jones | Nautilus | MedX | HIB Episodes

• Nautilus Bulletin #1 | Nautilus Bulletin #2
• Adam Zickerman | Power of 10 (book)
• Fred Hahn | Slow Burn Personal Training | The Slow Burn Fitness Revolution (book) | HIB Episodes
• Dr. Doug McGuff | Official Website | Body by Science (book) | HIB Episodes
• Dr. Ellington Darden | Dr. Darden on Amazon | On Google Books
• Luke Carlson | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
• Discover Strength December Crescendo Promo