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432 – The Strength Therapy Story: Peter and Brian Collins Discuss Scaling from Garage Training to 200 Weekly Studio Sessions, Carving a Niche in Police and Emergency Services, and Business Insights for Fitness Entrepreneurs

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Peter and Brian Collins (Head shots for Episode 432)

Peter and Brian Collins

What would it take you to grow your fitness business from small to great?

If you want a blueprint for taking your personal training business from zero to successful strength training studio, you’ll want to hear from Peter and Brian Collins, founders of Strength Therapy Personal Training (strengththerapyinfo [@] gmail [dot] com).

In this episode, you’ll hear about how small beginnings can be scaled to become a thriving business, and you’ll get practical advice on carving your specific niche, effective marketing, creating a good training environment for your specific type of clients, and more.

If you’ve ever had doubts about how well you can do while you’re still starting out in your fitness business journey, hang in there and give this episode a listen!

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📈 Get everything you need to grow your strength studio successfully, straight from the experts

***

This podcast episode is brought to you by Imagine Strength.

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Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

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Show Notes

  • 03:51 – How Brian and Peter got into High-Intensity Training: Initial experiences that influenced their future outlook on what a strength studio experience should be like
  • 9:54 – How Brian and Peter got the fundamentals of smart, efficient exercise from the start (and some takeaway lessons)
  • 13:24 – Targeting specific types of clients and focusing on certain niches
  • 18:52 – Balancing family, strength training, and work, and thoughts on systems
  • 26:48 – Long-term business plans, how they’re thinking of executing, and why they have no website
  • 29:50 – How they started digging deeper into serving the emergency services niche
  • 31:35 – Dealing with competition and understanding their clients and target market
  • 34:07 – The way trainers communicate with potential clients matters — what attracts clients, and what turns them away
  • 40:58 – Figuring out what to offer and why you should consider keeping things simple and streamlined
  • 48:14 – On flexible scheduling, having a supportive community, and cultivating dedicated clients
  • 49:12 – Which one is more of the “business” brother and which one is the “training” brother?
  • 53:13 – What if you decide to change your target market? How Peter and Brian dealt with changing their customer avatar
  • 1:01:18 – Changing equipment profiles as the business grows and expands
  • 1:04:16 – Peter and Brian’s client workout design process
  • 1:13:00 – Workout session timing and execution, effects of studio layout design
  • 1:16:30 – Cultural differences in business, strength training, and HIT culture between the US and UK, and how these might affect growing a fitness business

People Mentioned & Selected Links from the Episode

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