Dr. Doug McGuff
What’s it like to run a fitness business on autopilot? Could you do the same?
Dr. Doug McGuff – co-author of the High-Intensity Training cornerstone Body by Science – and founder of Ultimate Exercise returns to the podcast to talk about what it’s like to run a fitness business without being there all the time — how do you get to that stage?
Is that really the dream, or could it possibly turn into a nightmare?
We dive deep into how he runs UE (and the key business lessons you can take away from it), crafting great client experiences, how so many people misunderstand hypertrophy, maximizing stimulus and recovery for optimal results, understanding the nuances and risks of steroid/PED use, practical strategies for thriving in the fitness industry, and more!
Note: apologies in advance for the less-than-ideal audio we have in this episode — we’ve done our best to make it as listenable as possible, despite the sound issues. You can download the full transcript by clicking here.
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This podcast episode is also brought to you by Joint-Friendly Fitness.
Discover the game-changing book, Joint-Friendly Fitness by Bill DeSimone: personal trainers, elevate your service by delivering workouts that prioritize joint health and effectiveness; fitness enthusiasts, unlock the secrets to safer, biomechanically sound exercises that enhance your routine — this is a must-have for every fitness journey.
💎 “Mandatory… [Bill’s] crowning achievement in the world of exercise science.” — John Little
💎 “The best book… on the biomechanics of strength training!” — Dr. Ellington Darden
💎 “[A] masterpiece.” — Dr. Doug McGuff
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 6:06 – Doug’s plans for Ultimate Exercise: new studio, new systems, and improving client experiences
- 11:53 – Do you dream about running your Fitness Business on autopilot? Doug explains why that might not be exactly what you think it will be
- 14:41 – What you need to run your fitness business (or else risk collapse) without you being overwhelmed
- 17:26 – What makes Ultimate Exercise successful (and what you can learn from it)
- 21:36 – Marketing Ultimate Exercise — what has worked well, what hasn’t
- 25:46 – What does UE’s workout experience look like from Start to Finish?
- 33:35 – What the new UE studio will look like, and why (the effect of studio layouts on client experience)
- 37:24 – Doug Talks about Hypertrophy as a negative side effect — why is that?
- 41:54 – Nature seeks economy — increasing muscle size has diminishing returns due to inefficiency; Performance enhancing drugs deregulate growth.
- 46:03 – The complexities of hypertrophy and how many misunderstand it
- 50:41 – The health risks of using steroids and combining PEDs: unhealthy bodybuilders
- 53:08 – More steroid/PED risks: synergistic side effects, increased risk of heart attacks and strokes
Dr. Doug McGuff’s videos on Hypertrophy:
People Mentioned & Selected Links from the Episode
- Dr. Doug McGuff | Schedule a Consultation | Doug’s YouTube Channel | Body by Science (book)
- MedX
- Luke Carlson | Discover Strength | Luke’s Episodes on HIB
- Ken Hutchins | Serious Exercise | Books by Ken Hutchins
- Fibonacci Sequence
- Skyler Tanner | Official Website | Skyler’s Episodes on HIB
- Perry Rader | The Rader Master Bodybuilding and Weight Gaining System (book)
- Drew Baye | Drew’s Episodes on HIB
- Myostatin
429 – A Deep Dive into Joint-Friendly Fitness with Bill DeSimone: A New Paradigm in Exercise Safety
428 – Unlocking Synergy or Sowing Confusion: The Risks and Rewards of Adding HIT to Your Health Business with Luke Carlson
427 – The HIT Protocols Pete Cerqua Used to Grow a 7-Figure Personal Training Business
Can’t wait to listen. Some in the hot community are jumping on TRT bandwagon.
Many health claims to this. I remain skeptical and still feels like cheating to me.
I like your comment Richard. I have been gradually whittling away more and more at the stuff that seems potentially harmful. It is funny how I have went backwards with some of those things.
I greatly enjoyed the deep dive into the why’s and complexities of hypertrophy. The two recent videos from Doug’s YouTube channel that are posted with the podcast are excellent as well. All this, in my opinion, is a an extremely freeing plethora of information. I am soon to be 47 and have done strength training off and on since I was a kid. I have been quite fortunate during that time, not sustaining any major injuries doing things I wouldn’t attempt now. I have been making my way more and more towards very conservative “boring to watch” exercise for quite some time. The enhanced feeling of well being is simply amazing, at least for me. The deep dive into the various growth governors, efficiency of Mother Nature, etc., Doug talks about in his channel videos and the podcast are most motivating and interesting.