
Luke Carlson
Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise.
In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more.
Get marketing strategies to grow your strength training business
- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 1:37 – Importance of intentionality in business
- 7:19 – Filters for deciding dress code
- 15:16 – Establishing the attire to your team
- 22:23 – Dress code as talk triggers
- 24:56 – Attire guide and options
- 29:59 – Benefits of having a dress code
Selected Links from the Episode
- Discover Strength
- Gainesville Health and Fitness
- Resistance Exercise Conference (REC)
- Avenger Leg Press
- MedX Machines
- X-Force
- Entrepreneurial Operating System (EOS)
- Traction: Get a Grip on Your Business by Gino Wickman
- Buxton
- Hammer Strength Equipment
- Nautilus 2ST
- Nautilus Nitro
- Nike
- Under Armour
- Lululemon
- NFL
- Super Slow
- Memorial Day
- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn
- Ritz Carlton
- fit20
- Life Time Fitness
Leave a Reply