369 – How to Dress your Personal Trainers for Success with Luke Carlson

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. 

In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more.

Get marketing strategies to grow your strength training business

 

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Show Notes

• 1:37 – Importance of intentionality in business 
• 7:19 – Filters for deciding dress code
• 15:16 – Establishing the attire to your team 
• 22:23 – Dress code as talk triggers
• 24:56 – Attire guide and options  
• 29:59 – Benefits of having a dress code

Selected Links from the Episode

• Discover Strength
• Gainesville Health and Fitness
• Resistance Exercise Conference (REC)
• Avenger Leg Press
• MedX Machines
• X-Force
• Entrepreneurial Operating System (EOS)
• Traction: Get a Grip on Your Business by Gino Wickman 
• Buxton
• Hammer Strength Equipment
• Nautilus 2ST
• Nautilus Nitro 
• Nike
• Under Armour
• Lululemon
• NFL
• Super Slow
• Memorial Day
• What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn
• Ritz Carlton
• fit20
• Life Time Fitness

People Mentioned

• Jim Flanagan | Podcasts 
• Arthur Jones
• Ken Hutchins
• Joe Cirulli | Podcasts 
• Jim Collins
• Marcus Buckingham
• Patrick Lencioni
• Denise Lee Yohn
• Hannah Johnson | Podcasts