404 – Dorian Yates Acquires MedX! Discover Dorian’s Plan to Revolutionise MedX and the Fitness Industry

Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history. He is currently leading MedX Fit Tech’s team as Chief Fitness Officer and has transformed the organization into a fitness technology company (see the press release: 6-Time Mr. Olympia Dorian Yates Acquires MedX).

Check out the New MedX Fit Tech

In this episode, Dorian shares his plan to revolutionize MedX, the impact of integrating exercise and AI technology, key components of optimizing health, and much more. 

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Show Notes

• 2:11 – Dorian’s plan to revolutionize MedX
• 8:45 – Why nutrition is vital in optimizing your health
• 13:53 – The impact of AI-driven training to fitness  
• 19:31 – How to achieve hormonal balance 
• 20:55 – Thoughts on homogeneity of fitness businesses
• 26:02 – Integrating exercise and technology  
• 29:23 – Dorian’s favorite MedX machine
• 32:27 – The phases of innovating MedX
• 38:38 – Ways to purchase MedX Machines
• 40:51 – Dorian’s mission, passion, and current exercise
• 51:58 – Results-oriented training vs. Novelty
• 54:14 – License clinician and franchise opportunities

Selected Links from the Episode

• Mr. Olympia 
• DY Nutrition
• DY Academy
• Nautilus Machines
• MedX Machines
• Sarcopenia
• Muscle Centric Medicine
• ChatGPT (Generative Pre-trained Transformer)
• Kieser Training
• Orange Theory
• F45 Training
• Discover Strength 
• CrossFit
• Hammerstrength
• London Real
• Joe Rogan Experience #989 – Dorian Yates
• MedX Fitness Technology

People Mentioned

• Arthur Jones
• Mike Mentzer
• Dr. Gabrielle Lyon
• Patrik Meier | Podcasts 
• Mohammed Benaziza
• Lee Haney
• Gary Jones