400 – How to Pivot your HIT Business For More Profit

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Luke and his team host The Resistance Exercise Conference (REC) annually, a great event where you can connect with peers and learn from accomplished scientists and business thought leaders.

Join REC 2023.

In this episode, Luke talks about the key considerations before making a business pivot, how to onboard your team, communicating value for customers, tactics to pivot successfully, and much more. 

Build a thriving strength training studio

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Show Notes

• 1:24 – What is a business pivot? (HIT business case study)
• 5:56 – Key considerations before making a business pivot 
• 11:19 – Communicating core principles and value for customers 
• 16:42 – How to get your team on-board with change
• 26:17 – Updating systems and core processes (re 30-minute sessions)
• 30:05 – Tactical best practice to pivot successfully

Selected Links from the Episode

• Discover Strength 
• HIT Business Membership
• MedX Machines
• Nautilus Machines
• Orange Theory
• F45 Training
• Barry’s Bootcamp
• For longevity, muscle strength may be as important as aerobic exercise (Washington Post)
• fit20
• Entrepreneurial Operating System (EOS)
• Traction: Get a Grip on Your Business by Gino Wickman
• Domino’s Pizza
• Elf (film)
• Resistance Exercise Conference (REC)
• Super Bowl 
• Minnesota State Fair
• Sweet Martha’s Cookies

People Mentioned

• James Steele, PhD | Podcasts 
• Will Ferrell
• James Caan
• Simon Sinek
• Dr. Brad Schoenfeld | Podcasts 
• Dr. Bryan Williams