355 – Sheila Melody and Lisa May – The Strength Code Story, Coupon Marketing, and Rethinking Social Media

Sheila Melody (info @ thestrengthcode.com) is a Certified Health & Wellness Coach, Certified “Power of 10” Slow Motion Fitness Trainer, and owner of The Strength Code. She is an expert in small business start-up, management, and operations in the music, entertainment, health and fitness industries. Sheila is also the Host and Producer of Sound Mind and Body Podcast where she interviews people about different ways to stay healthy, balanced, and sound in mind, body, and spirit.  

Lisa May (lisa @ thestrengthcode.com) is a HITuni certified personal trainer and owner/manager of The Strength Code Palm Desert which she opened in September 2020. Prior to being an entrepreneur, Lisa spent 30 years in the radio entertainment industry as part of the Kevin and Bean Show on KROQ, and the Frosty, Heidi and Frank Show on KLOS. 

In this episode, Sheila and Lisa share the story of The Strength Code, coupon marketing, social media marketing, referrals and networking, retention strategies, and much more.

Get business strategies from successful studio owners 

This podcast episode is brought to you by ARX

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Show Notes

• 6:13 – How Lisa came across The Strength Code 
• 11:06 – Making the transition to entrepreneurship 
• 14:32 – Coupon marketing, free introductory workouts
• 23:18 – Referral services and networking groups  
• 33:46 – Client retention strategies  
• 44:39 – Business purpose, target demographics 
• 51:08 – Marketing and Promotions: SEO vs. Social Media
• 1:01:33 – What’s best for ROI? SEO vs. Social Media 
• 1:16:58 – The Strength Code (sessions, workout program, franchising) 
• 1:36:10 – Insights for entrepreneurs

Selected Links from the Episode

• Super Slow 
• Power of 10: The Once-A-Week Slow Motion Fitness Revolution by Adam Zickerman, Bill Schley   
• The Strength Code
• The Strength Code Palm Desert
• Kevin and Bean
• KROQ FM
• KLOS FM
• Frosty, Heidi & Frank Show
• HITuni 
• Body Science Coach 
• MINDBODY 
• Business Network International (BNI)
• Coachella Valley Referral Partners
• Palm Desert Chamber of Commerce 
• Worthwhile Referral Sources (WRS)
• MedX Machines
• Pareto Principle
• High Intensity Business
• Discover Strength
• 316 – How to use ‘Bring A Friend Week’ to get at least 10 New Clients
• Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love
• CAROL Bike (get $100 OFF with code HIB)
• Peloton
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
• Traction: Get a Grip on Your Business by Gino Wickman
• Entrepreneurial Operating System (EOS)
• Boutique Fitness Solutions
• HIT Business Membership
• Integrated Fitness Resources (IFR)
• Nautilus Inc.

People Mentioned

• Joel Yakowitz
• Luke Carlson | Podcasts
• Hannah Johnson | Podcasts
• Bill Casto
• Rick Staddon