330 – Luke Carlson – How to Cultivate a Powerful Mindset

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise, and the Resistance Exercise Conference (REC). 

In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to overcome them, content consumption strategies, knowledge implementation, and much more. 

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Show Notes

• 2:10 – What is a strong mindset? 
• 4:05 – Cultivating a powerful mindset
• 15:17 – Ways to find good books to read 
• 28:33 – Taking notes and implementing knowledge  
• 34:45 – Things that Luke is horrible at     
• 36:45 – How to break through mental barriers to achieve success
• 45:06 – Addressing identity crisis – Personal trainer or Studio owner?

Selected Links from the Episode

• Discover Strength
• Leadership: In Turbulent Times by Doris Kearns Goodwin 
• Man’s Search for Meaning by Viktor Frankl
• Ritz Carlton Hotel
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
• “Think Rich and Never Give Up” – Inc.com Magazine
• Art of Manliness Podcast 
• Barnes & Noble
• The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni 
• A Million Miles in a Thousand Years: What I Learned While Editing My Life by Donald Miller 
• Leonardo da Vinci by Walter Isaacson 
• Steve Jobs: The Exclusive Biography by Walter Isaacson
• Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli 
• Evernote 
• The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship by Greg Nathan
• Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport 
• Effortless: Make It Easier to Do What Matters Most by Greg McKeown  
• Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller Traction: Get A Grip On Your Business by Gino Wickman
• Mayo Clinic
• Club Industry Conference
• Tesla
• Apple
• Amazon
• Peloton
• Resistance Exercise Conference (REC)

People Mentioned

• David Goggins
• Abraham Lincoln
• Theodore Roosevelt
• Dr. Ryan Williams
• Tim Ferriss | Podcasts 
• Naval Ravikant 
• Marcus Aurelius 
• Joe Cirulli | Podcasts 
• Peter Drucker
• Patrick Lencioni
• Donald Miller
• Walter Isaacson 
• Robert Iger
• Ray Dalio
• Cal Newport 
• Gary Vaynerchuk | Podcasts
• John Wooden
• Jim Flanagan | Podcasts
• Arthur Jones  
• Ken Hutchins
• Dr. Wayne Westcott | Podcasts
• Matt Hedman | Podcasts 
• Dr. James Fisher | Podcasts
• Dr. James Steele | Podcasts 
• Jim Rohn
• Tony Robbins
• Jeff Bezos
• Steve Jobs
• Elon Musk
• Doug Holland | Podcasts