302 – Steve McKinney on Overcoming 2020, Building an Online HIT Business, and Developing the Right Mindset

Steve McKinney (info @ fitnessandmore.net) is a 1st Class certified personal trainer and owner of Fitness and More, Inc., a personal training studio offering 1-on-1 workouts using the 3W approach to fitness. Steve has been in the fitness industry for over 30 years winning various bodybuilding and fitness awards, and has personally supervised over 4,000 workouts.     

In this episode, Steve McKinney talks about overcoming challenges during the shutdown, building a virtual training business, ways to acquire new clients, developing the right mindset for 2021, and much more.

Build your Dream HIT Business

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Show Notes

• 2:02 – Steve’s fitness business journey
• 5:01 – Fitness and More, Inc. – tools, training, target market
• 25:26 – Challenges faced during the shutdown
• 36:19 – Ways to acquire new clients and build a customer base
• 47:43 – Right mindset and key skills for 2021
• 1:07:07 – 2021 HIT studio landscape 
• 1:12:31 – Inspiring thoughts for entrepreneurs

Selected Links from the Episode 

• Fitness and More, Inc. (The website is built on WordPress with a DIVI theme. The online courses are built on the teachable platform with CNAME records pointing back to Steve’s domain.  This makes online course creation easy).   
• 3W Approach to Fitness
• Nautilus Inc. 
• 1 Rep Gym
• Frank Zane’s Leg Blaster
• MedX Machines
• Hammer Strength Equipment
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Doug McGuff and John Little
• HIT Business Membership
• How to Build a Profitable Virtual Personal Training Business (inside HIT Business Membership)
• Fitness and More Webinar
• Discover Strength
• Live Oak Strength

People Mentioned

• Dr. Ellington Darden
• Mike Mentzer
• Brian Murray | Podcasts 
• Doug Holland | Podcasts
• Craig Hubert | Podcasts 
• Bill Casto
• Frank Zane
• Arthur Jones
• Brian Johnston | Podcasts 
• John Little | Podcasts 
• Bo Railey
• Dr. Jason Fung
• Hannah Stael von Holstein | Podcasts
• Luke Carlson | Podcasts
• Owen Dockham | Podcasts
• Skyler Tanner | Podcasts