Podcast Transcript: 341 – How to Find HIT Trainers and Promote your Strength Studio

Please enjoy this transcript for Episode 341 – Simon Shawcross – How to Find HIT Trainers, Promote your Studio, and Find HIT Employment Opportunities with HITuni’s HIT Gym Directory.

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Lawrence Neal: Lawrence Neal here and welcome back to highintensitybusiness.com. This is the podcast where we discuss high-intensity strength training and provide you with the tools, the tactics and strategies to help you grow your strength training business. This is episode 341 and the topic of this episode is how to find a HiT trainer near you using HITuni‘s new high-intensity training gym directory. Now, I must get an email every single week from someone looking for a high intensity trainer somewhere in the world and it’s all over the place. I’ve met people from the US, from Australia, The UK, Europe, all looking for trainers.

And so then there are, you know, there are a few directories available out there but none as comprehensive as what Simon and his team at HITuni have created in terms of the details around each personal training business, the services, the pricing, the opening hours. So, I got really excited when Simon announced The HITuni HiT gym directory as it’s now gonna be the go to place where I just send everyone who emails me, who’s looking for a high-intensity training studio or a job opportunity as a trainer. Joining me on the podcast today to talk about this is HITuni founder Simon Shawcross! Simon, great to have you back on the podcast.

Simon Shawcross: Hey Lawrence great to be back.

Lawrence Neal: Great to see you. It’s been a while. We were just catching up there obviously.

Simon Shawcross: It has, pre-pre-COVID and all of that stuff, so much happened!

Lawrence Neal: So much happened. It’s really good that you guys are well. Growing family, I love just catching up with you. So let’s just kick off with just some basics, tell us what is the HiT gym directory, if it’s not already so self explanatory.

Simon Shawcross: You’re giving me a challenge here to get my teeth stuck into something. Well, like you led with it, we got emails, multiple times a week, from people all across the globe saying “oh I’m in such and such a place, do you have a trainer that you know, anybody does high intensity training, do you know anybody who’s got MedX equipment, do you know we’ve got equipment near me and it was like, then you’d have to sort of step back and search around, maybe ask around as well. We realized that what I wanted to do or what we wanted to do is put out a really good directory that allows facilities to highlight what they do, what equipment they use, the hours they’re open for, all of that stuff, and we wanted to make it really simple for the individual looking for a facility to use. So we decided to make it map based so when you land on that directory page on HITuni.com, kind of one of the first things you’ll see is a global map.

So you don’t have to know the name of a facility to find it. You don’t have to go “I’m looking for Optima Strength”. You can go “oh I’m in Ireland, in Southern Ireland, Ireland and I’m looking for a facility “oh, who’s there, oh, there’s Optima Strength, Galway. You can see it on the map. Close to where you want to be. Click on the icon on the map. And then you can dive into the Optima Strength’s page and a very first thing is just a little thing that pops up, giving you the address, giving you the phone number, giving you the logo of facility, and then you can click into that facility’s page then, where there’s an about section, where you can write a profile on what they do, the kind of people they work with, there’ll be equipment they have. All the services they offer, you know. Whether they’re doing, you know, offering things like a free introductory appointment, whether they use freeway to have ,you know, machines, whether they do rehab, 20 or 25 different things, you know, but by default, you can say your offer to the user.

And then, you know, all the contact details, all the opening hours. So, it’s like super simple to find out “is there somewhere near me? And what do they do? How do they operate? How do I get in touch with them?” And that was the purpose in doing this. And giving high intensity training facilities a platform to really kinda show off on as well. So it’s not just like your address and a link to your website. It’s an opportunity for you to share the HITuni platform. And have a whole page to yourself and your facility and to promote what you’re doing. You don’t need to have trainers for the HITuni certification either. We made a really conscious decision that this is something we wanted to do for the entire intensity training community, the people who are working in a similar minded way to us, that has an umbrella but can include quite a wide range of volume and frequency.

Lawrence Neal: How do you write that?

Simon Shawcross: So the first thing we do when somebody has submitted all their details is to take a look at what they’ve submitted. What their offer is, go to their website and get a good understanding of their website. So in some ways, as a user looking for a facility, we’re not vetting them for saying this is their individual trainer’s ability to provide, you know, the most optimal exercise possible. This is a place for you to come and find “Okay, is there anything close to me, that does the type of training that I might have read about in Body by Science or I might have come across on Lawrence’s podcast or reading a blog post on HITuni or wherever it is that you’ve been exposed. Something on YouTube. Been exposed to high intensity training. And people get ready, fired up and then they kinda want to find somewhere. It’s to say: “look there’s these people.”

So it’s not policed in that way. If somebody that is HITuni certified or their trainers have a certain certification, that will be on there as well, so you can see that.

But really, from our perspective of a community, who are presenting this type of exercise, if we got somebody’s website and they say: “We have trained people, people train, you know, 5 days a week for an hour at a time”. They’re not going to get it, that submission approved to be on here. So, it’s gonna fall under, you know, within the evidence based high intensity training perspective of what exercise is. We’ll make sure of the facilities there. So like sort of one to three times a week. 30 minute, 15-20-30 minute sessions. Volume of, you know, 3 exercises to maybe even 2 exercises at one until like, 10 -12. Around that volume at the top. Sort of what you’d call classic 70s HIT to like low volume […]. Anything that falls under that paradigm, your facility belongs here. We’ve launched, I think we’ve got 62 facilities there now and people we know haven’t submitted their facility yet and friends of ours too haven’t so get on there, it’s a great opportunity. Yeah Lawrence is on there!

Lawrence Neal: Everyone, everyone. Yeah, I mean, I’m on this. So, why wouldn’t you? I wanted to take advantage of this podcast to tell everyone to go to HITuni.com/HIT-gyms. Go to HITuni.com and you’ll see the hit studio directory at the top page and directory, and just submit your studio because, like I said there’s quite a few that need to do that. The more we have on there the more we’re gonna just help the entire industry.

Like you said, this is an opportunity to really help the overall community and I love that you have not been strict about: “You have to do a HITuni qualification”, I love that you’ve been more open than that.

And also it gives other studios means to find studios when their clients move or travel, right? They could just go to your directory which is really easy to use. It’s a great user experience you’ve already explained. They could just find other studios and then find the studios that are gonna work for their clients who are like relocate or travel or whatever. It’s great and the way you present it is really good. And I’m very excited about it and the impact that I have and I like anything that makes my life easier, so someone that emails me and rather than using my really crappy Evernote file which has got, well someone says to me ”I’m trying to find a studio in the UK” I’ve got like an Evernote file I use but it’s terribly presented and it’s probably not correct so the fact that I could just point them to your director is.

Simon Shawcross: Sounds like a roller deck, so we’re like 20 tens.

Lawrence Neal: Yeah yeah exactly. But let me ask you what I think is one of the cool things about this is, we’ve already talked about, great for clients. It’s great for people that… How many people stumble across this? They read Body by Science and they’re like, “where can I find somewhere to train like this”, right?

But the other massive thing here is the employment opportunity as well, right? People get certified for HITuni or you know they get into here and they learn about and they wanna get a job in it then suddenly they can use this directory to find local hiring.

Simon Shawcross: Yeah exactly and so we have this option when, for the facility owner, or manager, when they first sign up their facility, “are you looking for staff, where can potential staff members contact you?” and so on, “do you have a landing page for career vacancies?” You can have that permanently under your listing. For sort of typically bigger facilities, who are almost always looking for good trainers and if you don’t fill that in during the initial submission, when you as a smaller facility or medium size facility, if you are at any point looking for staff, you just email us again and say “I’m looking for staff, put something up on there” and so we are essentially adding your need, for trainers, in a place where people looking at this site and looking at this directory are going to be coming from a similar value perspective in terms of exercise to you. To your facility.

Lawrence Neal: Yeah and there are a lot of high intensity training business owners right now struggling to find good candidates so this is another way you can find the right candidates, I mean obviously you know a lot of studio owners who understand that they can’t get you the Body by Science disciples every time they go out and get a trainer so they have to be a bit smarter than that and they have to have onboarding and ongoing training to get people who might not come from that background to understand this philosophy, but the cool thing about here, you need is, actually you might end up attracting people who have already got that background right.

Simon Shawcross: You might just jump start or leap rug that hole process.

Lawrence Neal: Yeah. And it’s important to say, it took me like no time at all to obviously give you the details you needed from my listing. It just does not take much time.

Simon Shawcross: It shouldn’t take longer than 5 minutes. Yeah, exactly. Ready to fill it all in and you’re done. And then you know once it’s been approved at our end it’ll be live on the site, your little pin will be on the map, showing where you are. I suppose another thing to mention is you don’t have to search via the map if you know of a facility’s name, you can put facility name into the top or if you’re just looking for you wanna just say at the top, I don’t know why you wouldn’t wanna zoom in but if you just wanted to put Milwaukee instead of zooming in you could type in the state or the country or the city and again the map will zoom into the place you are looking. And I think you covered something really cool as well. So like somebody who’s traveling, you can see, “oh, if I’m in Australia, I can go there”. If I, you know, if I’m in Hawaii, there’s a place there.

Lawrence Neal: Absolutely, I think that’s a huge advantage to being listed on here and I’m just looking at it now I’m just saying there’s anything else that we really need to cover.

You probably covered everything. Are there any other forts? One of things I do wanna ask you is:

What are your goals with this beyond where you are now? Is there any kind of like, I don’t know, anything else? Like long term, that this is leading toward or is it just about really getting a fund listed, you know?

Simon Shawcross: I’d like this to be a place where as, behind intensely training community, we can show to the world how many of us are already out there providing a fairly, within the fitness industry, unique proposition and helping hundreds of thousands of people and there are people doing this, with slightly different flavors, different equipments, slightly different perspectives, but the end goal is the same, you know, I would say it’s the efficiency and the safety and the results of the client and that’s what we in this industry tend to care about most, and funny enough that’s what our clients tend to care about who do come to us, those 3 things: it’s providing a place for people across the globe to be able to find the facility where that is possible for them and I would just like this to grow into just, I mean just a phenomenal number of facilities on there.

So this can represent the growth of the evidence based high intensity training community around the globe and I think there’s a real opportunity right now as people you know, fingers crossed, touching wood, and all that stuff come out of sort of lockdown and and that fear of being out and about and start to get out and about more and better. Looking for something more than a boutique, they’re looking to go to a place where they’re not surrounded by 10 other sweaty people at the same time or 100 other sweaty people at the same time, and we have a real opportunity right now to take advantage of that situation.

There are more people considering this as a business, there are more places I’m hearing about or trainers coming starting to HITuni.com and starting up their road to becoming a trainer or opening a facility and this is just a great period of opportunity and I am really grateful for the people who read our blogs who take our courses, and this is a way of sort of giving back to the community as well. It’s provided for free. It’s not something we ever wanna charge for. It’s not something but there’s gonna be some kind of like you have to pay to be on there. This is intended.

Something for the community, another place where the community can come together and it’s like we need to not view other people in our niche as competitors. There are allies, people who are working in the same, looking in the same direction, you know, have very similar values, more often than not. And this is just one of those places where we can show to the world that this is something that’s growing and this perspective on exercise is here to stay and to expand.

Lawrence Neal: Absolutely.  I completely agree and just a couple highlights there, you know, you basically were talking about social proof as well, you know, like, I sometimes think, I know there are individuals that they learn about high intensity training they’ve read Body by Science and they’re not aware of all these businesses around the world that are getting, you know, people great results, are doing well, you know, making and generate good revenue doing a good profit.

They’re not aware of them but this is like social proof. It’s like, hey, you know what? There’s all these businesses all around the world who are doing this and like we’ve been saying there’s still many that need to get there, their listing on there. But I think that’s gonna be good for just the growth. I mean, people always ask me, well, occasionally ask me. You know, “what do you think we could do to improve high intensity training to make it more popular right? Or I get that question and people want me to ask like, Dr. McGuff or Luke Carlson,

People like that, right? They’re not necessarily interested in my view on that.

Simon Shawcross: I’m sure they are.

Lawrence Neal: But now I think this is a step in that direction. This is one of those things that is really gonna help. And that’s why I re-applaud you because you’re solving a problem. A problem that’s existed for a while where the directory is like, so many people have been demanding.

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Lawrence Neal: I also think, like, you’re saying it’s great for the community because there will be so many people listed on there who aren’t even aware of each other. Right? So it’s great from, I guess you know, a client travel somewhere and they need to find a trainer to serve them but also if they just wanna network and connect and learn how each other are doing things, there you go, there’s a  whole directory there of businesses just like yours, right? And I’m just thinking that people are tuning into this whohave never listened to one of my episodes before, and do not know what intensity training is, we should probably just define it for people. So someone’s just shooting in and they’re like “okay so you got this directory of gyms, like, why is that important? I can just use Google for that?”. And I know I’m sorry Simon, I’m asking you to kind of repeat yourself in a way but, could you just articulate in a bit more concise for the layperson what makes a hit studio different.

Simon Shawcross: Okay, so I’d say the key thing is that the trainers and the owners of a HIT studio, HIT facility, HIT gym, are going to be coming from a lens of exercise which focuses on safety, focuses on efficiency time wise, and focuses on results. So those three things. They will typically have the ability to make the most of those three things in terms of their knowledge, best skill set, their experience and the equipment often that they’re using as well to make those three things key aspects of reality. So they have the education and knowledge we’re understanding, the ability to communicate it and often specialist equipment that makes that easier for the individual looking to get results from this type of exercise now.

Out in the wider fitness world is a bit of a crap shoot as to what you get, you could be expected to try and sit in at 6 days a week or for an hour at a time or to do X amount of cardio alongside this type of strength training. So you just don’t know what you’re getting and if you are somebody who’s just become aware of high intensity training or you’ve read body by science, you probably gonna find it quite challenging if you just go out onto google and sort of the general fitness casino around you, looking to find somebody who does this. It’s gonna be tough, whereas if you go to the HITuni.com directory, you’re gonna find people who specifically have put their details here and out there because they’re doing what you’re looking for. They specialize.

They’ve got in some cases, decades and decades and decades of experience of doing this and in some cases you know 5 years or more but they have that experience of training people working with people with this style of exercise and there’s a bit and as I mentioned before, there is a broad umbrella of what HiT it. A fairly broad umbrella, it’s quite narrow if you consider it compared to the rest of fitness industry but there are some people who are very low volume or compared to other people who do HiT and there are some people who move at certain rep tempos, and so I want people to mix it up but to us, that falls under a broad umbrella of what high intensity training is and the likelihood here is if you’ve got somebody who’s skilled at applying the way they do it with you and communicating that with you and using the tools that they have with you, you will get results that you’re reading about in books like Body by Science.

Lawrence Neal: Well said. Well said. Yeah I think like you said there’s a big umbrella and under that there’s lots of different approaches to HiT. If I might add though, I think, and you  let me know if you agree with this Simon, I think it’s probably fair to say that no one’s really training clients more than three times a week. And then not usually training longer than like 45 minutes. So it’s typically half an hour but it could vary a bit. It can also be twice a week.

Simon Shawcross: That’s a really good point. I think you’re sort of capping what I said.

And like even 45 minutes, I think is a long session and I wouldn’t stop somebody from putting their facility up if they did do 45 minutes sessions, but yeah I would typically say half an hour is probably sort of the peak length per session typically in high intensity training.

Lawrence Neal: The thing that unites all of them would probably be, they’re all gonna do a single set to failure and maybe use advanced techniques. That’s the biggest commonality, right

Simon Shawcross: Yeah yeah, by in large, yes, but again, if somebody uses a second set, as a training, as a  teaching tool or something like that, you know, again we could debate sort of where high intensity training stops and where volume training starts but it’s low volume, low frequency, compared to what everybody else is doing. We focus on safety. But yeah, you know, if somebody said, you know, “we do sessions for half an hour, 45 minutes” it gets in there but yeah I’d say three times a week is capping the frequency stuff off pretty much because once you go beyond that unless you’re like a serious hardcore athlete who’s balancing everything in terms of their meals, their sleep, and everything.

Right, I think things start to break down at any point of age. In terms of recovery from that stuff, all this stuff, you are now facing Lawrence and probably many, many of your listeners the realities of life is like you need to be caring for everything as well as your fitness and high intensity training gives you a way of caring for yourself along with all the other pragmatic things you need to get on with as an adult in the world. So if you’re 20 and you want a dope you know go at it for a few years. Doing all sorts to find your limits. You know, that’s also fine. But there’s some, you know, 20 year olds who might just go actually, I just wanna, you know, my focus is on my gaming whatever it is and I just wanna be fit to be able to do that. This would do that for you.

Lawrence Neal: Awesome. Thank you, Simon.

What else is on the horizon for HITuni? So you’ve got all these amazing courses, book posts you’ve got, you’ve now got the directory, what’s the future got in store for you guys.

Simon Shawcross: So, we’re doing a bit of a catch up now because we’ve been working behind the scenes on editing and stuff like that. So, we’ve got some really great interview footage with some of our trainers, who’ve been through the previous certification process and then now, making their way as businesses and we wanna use these as a start, starting from fresh. Effectively, we did a HITuni certification and they just started their business and we sort of wanted to document these people’s experiences. Because again, people answering into this world, I think that should really be valued, valuable for people to have those stories and understand how this person actualized and made this thing happen for themselves.

You know, somebody might have been studying law and then all of a sudden was like “I found this amazing thing of exercising, my passion is actually not about law, it’s to teach this form of exercise!”. So the world is one of those stories it will be about. So many of those right? Yeah and it’s getting domestic. And it’s showing to people these stories and how that’s possible. So we’re gonna be doing quite a bit of that. That sounds awesome. I’m really looking forward to get that stuff out there because I think it’s that reality stuff it’s all about, it’s not the hype, it’s not the sort of like – selling so many -, it is showing an individual going through a process and, how they did it and what their experience in doing that. I certainly know for me, as a 20 year old, or 19, when I found out about HIT. When I was like, “oh, this is amazing. How come nobody knows this?” If I didn’t know more people who were doing this, it would have just been really really useful for me and I think that’s something really cool.

Lawrence Neal: It just goes back to the community right? It’s like, I hear all the time in this industry, people do feel lonely because if you’re in a state, or a country or city or whatever. And there aren’t a lot of these kinds of studios around you. It kind of feels lonely because you’re surrounded by all these other kinds of mainstream fitness concepts. And obviously with the HIT Business Membership, I fought to dissolve that and connect people that way and for the podcast, and now you’re doing that as well. And so any way that we can make people feel part of a community. I think it is really helpful.

Simon Shawcross: Yeah. Yes. Awesome.

Lawrence Neal: Sorry, I cut you off, you were saying something else?

Simon Shawcross: Well I think I’m just getting back, well I’ve got some new avenue blog post coming up as well and we started off, before we start recording this call, talking about how covid’s impacted the industry and what we’ve been throwing off the last few years. We’re really grateful to have trainers coming through at the moment and so I’m just spending my time marking exams and any interesting people as they go through the final stage of the process as well. For me it’s about taking HITuni forward. Getting back quality of trainer out there into the world and for people who maybe have even been in the high intensity training niche, I’ve had people who’ve recently been in the niche maybe 10-15 years and then done our course I said: “wow, you know, I saw things from a different perspective and it’s like, remember your education, remember reigniting your passion about this stuff and getting the Uni courses out there to people both new to this industry and those who want…

The other thing we’re doing more of now is custom courses, so we’ve got facilities coming to us and saying “we love your offering but we’d also like to make it even more applicable to […] where we had very strict guidelines over this aspect or always specifically wanna focus on this thing. So we’re working with more facilities creating their custom courses, they have exactly what they want to onboard their new trainers with as a tool. So their new trainers come in, they learn exactly what they want them to do. I’m excited about providing that service to facilities. Because I know it just makes their onboarding process even easier, and if you have a high turnover or are struggling to find a good start this can just simplify that process for you.

Lawrence Neal: Yeah, I love that. I totally agree. I think that is a great idea as well. And I think most listeners will know that I’m a huge fan of your courses and I’ve been promoting them for years now and  The Personal Training Course, which I did a while ago now, I refer to it all the time, like every single week I’m going in there and I’m looking at the resources around exercise directly. The exercise directory and that you have there, the target muscles for each exercise. Because, there’s not a lot of that I can think of reliable resources for that online and I know by going to HITuni I’m gonna get a really targeted answer to the questions I’ve got. Which is tailored to our type of business. So I found it so good to go back to. And I’ve had so much good feedback from people who already have a skill level in here but want to, you know, wanna learn something new, wanna kind of revisit the materials, and take a HITuni course, and even if they already know like,

60% of it. That’s like 40% and they pick up which they can, then integrate into their [..] training of clients. Any thoughts before we wrap up.

Simon Shawcross: Thank you for doing what you do Laurence, I love listening to your show and…

Lawrence Neal: Still listen?

Simon Shawcross: Yeah and that value that you provide to the community and the work that you do  and opening your facility so like putting that out in the world as well so you’ve got those two aspects I think that’s awesome. And I know there are so many people who benefit from that and there are so many people who come to HITuni and say: “I heard about you on Lawrence’s podcast”, you’re another sort of mainstay providing a huge amount of value in this industry. And I think the other thing I’d like to say is, just to everybody, every facility owner, who’s stayed strong, done what they needed to do the last two years, despite what’s going on in the world, congratulations for sticking at it and amazing and now, fingers crossed we’re moving towards the place where things are gonna have that sort of moving back towards 2019 lifestyle, rather than 2020 lifestyle. You will be positioned in a place to really take advantage of that. And before anything I’d like to say “get yourself on with trainers directory, on HITuni.com as soon as possible. This is the place where you can really advertise yourself and you don’t have to pay a penny for it. Take 5 minutes of your time to get yourself there.

Lawrence Neal: Yeah you took the words right out of my mouth, I was about to say that. Thank you for your kind words and yeah, it amazes me how there’s still so few of us who are doing this stuff, who put in content out there on high intensity training. I mean, I don’t, maybe there’s others I’m not aware of but there’s still like a handful of us that are really kinda hammering it. And yeah it’s crazy to me because I think there’s just a big opportunity to be putting out content on this. I still think there’s someone, maybe Jay Vinson does this. Maybe, there’s a couple of guys who actually need to do a really good YouTube channel unlike just examples of exercises done this way or their own workouts. You know, kinda like James still was doing on his Instagram. I know he’s not interested in doing that anymore and that’s fine. But yeah, I just, there’s just a lot of opportunities, what I’m saying. And yeah, to echo Simon’s point, get your business listed and you got to HITuni.com/hit-gyms or you can go HITuni.com and see the directory listed.

Simon Shawcross: So it’s super easy for you to find and for people looking for your facility to find.

Lawrence Neal: Yeah I just think there’s so many benefits to being listed that we talked about in this podcast in terms of promoting your location to clients, to potential new trainers, to other studios who are, like, using clients to travel, there’s so many benefits. It’s a free promotion.

It takes 5 minutes, it’s a total no brainer. If you go to episode 341 on highintensitybusiness.com you’ll also have a link straight to their directory from there as well. An important mention, we’ve already said it to a degree, but just to emphasize it, HITuni is the E-learning provider that specializes delivering courses on high intensity training and evidence based fitness. So if you’re looking to become a hit personal trainer or upgrade your existing skill set, as a listener of this show you can get 10% off using the coupon code HIB10 on your selected course over at HITuni.com/HIB. Simon, great to see you again. Glad you’re doing well. Obviously we talked about HITuni but anything else you wanna say, any of the way people could contact you or anything like that?

Simon Shawcross: Best way for people to get in touch with any questions around any of this stuff. I’m always happy to help. My email is the best way to get in touch with me. simon@HITuni.com.

Or via Facebook: HITuni on Facebook. Yeah those are the two best places. Email me directly because I would definitely see that email and respond or get in touch over Facebook the HITuni Facebook.

Lawrence Neal: For everyone listening, to find the blog post for this episode, please go to highintensitybusiness.com and search episode 341.

Thank you very much for listening.

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