How To Design A Great HIT Workout with Ryan Hall

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Ryan Hall

What does it take to build a thriving HIT business that stands the test of time?

Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer.

Ryan returns to the podcast to talk about the vital lessons he’s learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio.

Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer’s favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising.

If you want to know what a sustainable HIT business built by a legend looks like, don’t miss this episode!

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Show Notes

01:56 – Ryan talks about how his HIT business has come along over the years
07:38 – Nautilus stopped producing this interesting machine in the 70s because they kept getting sued because of it
10:27 – How Ryan and his trainers run workout sessions
12:54 – Neglecting your own health for the sake of your business is a bad idea
16:01 – What types of clients does Ryan serve?
20:48 – On being successful, getting more clients, and marketing
23:10 – How Ryan delivers a great client experience
28:17 – How Ryan creates great workouts for his clients
36:41 – Ryan’s approach to exercise instruction
40:06 – Ryan’s early mistake that led him to burn out and how he corrected it
46:00 – How to get more clients: Ryan’s advice to new HIT trainers and strength studio owners
51:01 – On social events and lead generation
59:49 – How Ryan has had a “re-evolution” in his thinking about exercise
1:07:55 – Ryan analyzes Lawrence’s workout and gives some pointers
1:12:23 – What Ryan does when he hits a plateau
1:20:26 – Mike Mentzer’s favorite exercise (and why you might consider doing this one)
1:21:58 – Ryan gives Lawrence a workout program
1:25:30 – On drop sets, rest-pause, pre-exhaust, split routines, and the like