How To Attract HIT Personal Training Clients Naturally

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Blain Duesing

Why do some personal trainers seem to just get clients so easily?

Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won’t be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way.

We’ll talk about things like understanding and addressing your clients’ fears, maximizing single sets, what helps attract clients naturally, the problem with talking about “H.I.T.”, what leads to highly qualified referrals, and more.

If you want to improve your confidence as a personal trainer and find ways to get more client referrals naturally, there’s a lot to learn from Blain in this episode!

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Show Notes

01:30 – Who is Blain Duesing, anyway?
02:28 – It’s a mistake to explain things in a complicated way
03:52 – When you get a HIT client who is as nerdy as you are
05:12 – On the usefulness of Blain’s HIT Facebook Group for his clients
08:50 – On the transition between biology teacher to personal trainer
12:35 – Blain’s first few clients
14:53 – On starting his own strength studio at home
19:40 – Why Blain refuses to train couples
20:26 – On having confidence and building rapport with clients
21:49 – On the power of addressing your prospective clients’ biggest fears (and how to do it)
28:02 – How Blain trains clients (and why he doesn’t say “H.I.T.”)
33:33 – How Blain “tricks” clients into squeezing a few more extra reps out closer to failure
37:23 – The types of clients Blain works with
39:03 – On client referrals
40:49 – On doing seminars, speaking engagements, and attracting new clients naturally
44:45 – A problem Blain has with many personal trainers (and what you can do instead)
46:02 – When people just naturally ask you for advice on health and fitness
47:54 – On being “an introvert that’s really good at pretending to be an extrovert” (and what irks Blain about people at social gatherings)
50:47 – The [potential] future of Blain’s strength training business
52:49 – Blain’s daily and weekly sessions
55:21 – Blain Duesing’s Fitless Podcast