The Marketing Mindset That Attracts Thousands of HIT Clients

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What’s the best way to get more people to strength-train at your studio?

There’s probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn’t just a marketing expert in title, but he’s actually done the work to attract over 20,000 new clients!

In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to train your staff – and your current clients! – to be your brand’s best ambassadors, which tactics work best (and how often to execute these), mistakes business owners make, and more.

There’s so much gold in this conversation, and you should give it a listen if you want proven methods that will grow your studio’s client base!

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Show Notes

01:24 – The Marketing Mindset of someone who attracted 20,000+ strength training clients
06:32 – On going from physiotherapist to marketing master
11:06 – Tim’s must-read books on marketing
13:11 – On putting his marketing principles into practice
19:30 – An example
21:13 – You don’t just “do marketing” once or a couple of times
25:56 – Strong marketing advice for small studios with limited budgets
40:42 – Marketing to hire the best trainers and staff — “right people, right seat”
49:24 – Training staff, the value of role-playing, and getting referrals effectively
59:46 – Can you really rely solely on the quality of your workout for marketing?
1:09:16 – Your marketing should be everywhere (and happening all the time)
1:15:05 – Common mistakes that people commit while doing marketing
1:18:58 – The framework for effective marketing, in a nutshell
1:20:49 – Incentivize your clients to give more referrals