How To Build a Successful HIT Business The Simple Way

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Walter Vendel

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups?

fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and what you can take away from his business model.

We go into how fit20 was able to scale massively using a simple strength studio setup, selling once-a-week HIT workouts, using technology to motivate clients and help them break through plateaus, and how they’re getting people from all age brackets to come in for workouts.

Plus, we talk about high-traffic versus low-traffic locations, hiring trainers for attitude instead of skill, and whether you should worry about AI replacing personal trainers.

If you want to streamline your operations, attract – and keep – more clients, and grow faster with less stress, tune in to this one!

Book a HIT Business Strategy Call with Lawrence here

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Show Notes

00:43 – Who are – or what is – fit20?
03:58 – fit20’s preferred strength studio layout (and why)
05:02 – On fit20’s use of technology to help clients train to failure more effectively
07:48 – What is the fit20 workout like?
09:02 – How much does exercise variety really matter to clients?
10:23 – The typical fit20 client (avatars and target market)
13:23 – Wait — more teenagers are working out now, too?
15:15 – Is too much exercise variety a mistake for every type of client?
17:22 – Are GLP-1s helping slow or reverse the obesity epidemic?
18:38 – Dissecting the typical fit20 client (and how these compare to other possible types of fitness clients)
23:11 – Do you always need a high-traffic location to be successful?
25:46 – On software and gamifying client workouts
28:40 – Will AI replace personal trainers?
32:20 – How fit20 helps clients who have plateaued
39:09 – The fit20 approach to client education
44:10 – On social media and marketing
45:47 – Why does fit20 prefer once-a-week HIT workouts?
50:16 – On once-a-week versus twice-a-week HIT workouts
54:44 – What if a fit20 franchisee wants to do something different from the fit20 way?
56:25 – On organic content, paid ads, and lead generation
59:32 – Walter addresses fit20’s skeptics
1:01:23 – On free trial conversion rates
1:02:28 – On occupancy permits and not having changing rooms and showers
1:04:18 – On talking to franchise candidates and selling fit20 concepts
1:05:44 – How fit20 finds, hires, and trains trainers