
Lawrence Neal
You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you’re a personal trainer and strength training business owner?
This week’s episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow faster.
We go into things like their current setup and operations, marketing, sales process, retention, hiring staff, and the big takeaways, all custom-fitted for their unique needs, so that you have less doubt and more confidence in the way forward for your strength training business.
This is what anyone who wants to scale and grow their HIT business can take advantage of — check out this episode.
Join the HIB Free Community and get a FREE course to grow your strength training business
Book a HIT Business Strategy Call with Lawrence here
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 00:00 – Episode Intro
- 00:58 – When Lawrence tried Mike Petrella’s new workout program
- 03:38 – Strength training is now more popular than weight loss as a goal
- 07:32 – Jeremy Amin: a personal trainer on the rise
- 09:15 – The Strength Studio (S2) of Idaho
- 15:36 – S2’s sales process and approach to marketing
- 21:58 – S2’s points to focus on
- 27:41 – Talking about MedX, ARX, and other machines (and their effects on clients and business)
- 35:26 – Improving retention and getting more referrals
- 42:11 – Talking about a few strength studios
- 45:24 – 3 big things for building a successful strength studio
- 50:00 – On marketing, outreach, and standing out in the age of AI
- 54:22 – On hiring trainers for your strength training business
People Mentioned & Selected Links from this Episode
- Mike Petrella | STG Strength and Power | HIB Episodes
- Mike Petrella’s Training Program (HIB Skool post)
- ATN Innovation Summit 2026 | HIB Skool post
- Michael “Mike” Zarrillo | New Line Business Capital | HIB Episode
- Jeremy Amin | Amin Strength | HIB Episode
- 10 Sydney PTs to Watch in 2026
- The Strength Studio (S2) of Idaho
- Jeff Turner | Imagine Strength | Abstract Bodyworks | HIB Episodes
- Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
- Kyle Recchia | The Perfect Workout
- Eggert Barwich | MedX Europe | HIB Episode
- Doug Holland on Instagram | HIB Episodes
- ARX

557 — The Simple Marketing System That Can Help Your HIT Strength Studio Add Thousands To Your Monthly Revenue (with Lawrence Neal)
555 — Never Worry About Getting Clients Again: How To Market Your HIT Strength Training Business Like The Best Trainers Do (with Jeff Tomaszewski)
554 – The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA’s Ben Fisher)
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