How to Grow Your HIT Fitness Business Revenue

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What if the real reason your strength studio isn’t growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?

Discover Strength CEO Luke Carlson returns to talk about 21 big things that he’s seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from “big picture” decisions, “behavioral” decisions, your staff, your workouts, and from a philosophical standpoint.

If you’re tired of working crazy hours while your studio barely grows — or worse, shrinks! — then this episode will show you the exact leaks to plug first, so tune in now and start fixing the things that are really holding your fitness business back.

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Show Notes

00:00 – Episode Intro
00:43 – A few things to assume before you start
02:51 – The categories of things involved
03:04 – Category 1: “Big Picture” decisions
03:24 – Poor real estate
07:21 – Poor build-out
09:06 – Stressing out over the perfect equipment
15:06 – Mismatched equipment
16:20 – Inability to hire and retain high-quality staff
20:10 – Category 2: Behavioral decisions
20:17 – Disorganized
23:16 – Failure to dedicate time to building simple systems and processes
26:23 – Category 3: Staff
26:31 – Lack of vision and clarity around the vision
28:48 – Lack of an onboarding process
28:54 – Lack of a long-term professional development plan
30:32 – Failure to give specific feedback
33:24 – Failure to shadow
36:28 – Not training together
38:08 – Category 4: Workout-related
38:12 – The intensity is too low (failure to use advanced overload techniques)
39:47 – Lack of variation and creativity in the exercise prescription
42:14 – Not being tough enough on form
44:47 – Lack of expertise that connects to the workout
49:05 – Failure to not blame the quality of the workout for almost all problems or lack of growth
51:03 – Inability to navigate injuries
53:44 – Category 5: Philosophical
54:03 – Failure to be all in