Luke Carlson
How can you design HIT workouts into client experiences so great that you’ll never lose a client, even when they get injured?
Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them an experience that primes them to give you high-quality referrals!
Luke goes into what many HIT professionals get wrong when it comes to marketing, training instruction, and the experience your trainers provide and he highlights the highest-impact keys that you need to pay attention to.
If you want to get clients who will never leave you, start by tuning in to this episode!
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- Listen to it on Apple Podcasts
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Show Notes
- 01:00 – “The workout is the marketing” — what does that actually mean? (And what the results are when you put it into practice)
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08:39 – The mindset mistake many HIT entrepreneurs make
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10:41 – What if your HIT workout is already great? What then?
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13:55 – How to improve your workout — what does it really involve?
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20:16 – How trainers lose clients and what you can do about it
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23:51 – The importance of intensity and how to properly push clients to work out harder
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26:28 – Does NOT training to failure get you the same results as training TO failure?
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31:28 – The importance of proper client feedback and how to do it during exercise instruction
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33:45 – Important elements of your studio’s customer experience
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35:58 – High-level Key Takeaways
People Mentioned & Selected Links from the Episode
- Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
- Pete Cerqua | Facebook | Instagram | YouTube | HIB Episodes
- Dagoberto Vila | Fit For Life Strength | HIB Episodes
- Dr. James Fisher | Dr. Fisher on Research Gate | Solent University | HIB Episodes
- Taylor Melvin
- Bill DeSimone | Bill DeSimone on Amazon | Bill on Instagram | Optimal Exercise | Bill’s YouTube channel | Joint-Friendly Fitness YouTube Channel | HIB Episodes
- Doug Holland on Instagram | HIB Episodes
- Tim Ryan | Strong Life Personal Training | HIB Episodes
- Jay Baer
- Alex Hormozi | Official Website | YouTube
- ChatGPT
- Menno Henselmans | On Instagram | HIB Episode
- STUDY: Training 1-2 reps to failure is as good as to failure
500 – What I’ve Learned After 11 Years of Interviewing World-Class HIT Experts and Fitness Entrepreneurs (Luke Carlson interviews Lawrence Neal)
499 – The Best HIT Protocol for Strength, Muscle Mass, and Hypertrophy (SuperSlow VS High-Volume HIT Debate with Dagoberto Vila and Dr. James Fisher)
497 – How to Design Great HIT Workouts That Blow Your Clients’ Minds and Get You Automatic Referrals (with Lou Abato)
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