How To Build A Million-Dollar HIT Strength Studio On No Ads

Spread the love

Owen Dockham

Can you really grow your strength training business into a $1-million studio with little to no advertising?

Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well.

We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the fat from your business model (that one’s a big one), and how to pick the biggest levers to pull so your business can grow faster than you first thought it could.

If you want to know how someone who never started out to be a fitness professional could do so well, go so far, and get to a million in a realistic way that you can absolutely follow, this conversation with Owen is something you shouldn’t miss!

Get NEW Precision-Engineered MedX Machines here

Get a FREE course to grow your strength training business

Join More HIT Experts in the HIB Pro Community here

***

Listen to it on Apple Podcasts
Stream by clicking here
Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

00:52 – If you want to be successful, be useful
03:41 – Before the million-dollar studio: Owen’s story
07:12 – On learning about HIT and finding success
13:03 – The light-bulb moment: Body by Science
15:57 – When Owen was a Piano Teacher
17:01 – On feeling lost in life and then turning it around
20:08 – On growing Live Oak Strength and managing 5 trainers
23:26 – On hiring trainers and getting them to fit in
27:38 – How Owen grew his business with barely any marketing
32:46 – How you operate can attract certain types of clients
39:36 – The value of checking in with your clients and how to operationalize your brand’s good reputation
48:41 – The power of specific feedback
51:53 – How Owen Dockham does client workouts
55:51 – On selling clients “confidence”
57:48 – Live Oak Strength’s “brand” of HIT
1:02:03 – Why Live Oak Strength stopped doing nutrition
1:07:55 – Would Owen ever do small group training?
1:10:21 – What are some big mistakes do some HIT people do?
1:15:03 – Where you can get resources on doing BNI
1:18:27 – The value of Emotional Intelligence for trainers
1:21:19 – On having the right mindset and a “can-do” attitude
1:26:21 – Owen’s advice on being successful, in a nutshell
1:28:42 – Lawrence analyzes what he thinks makes Owen successful
1:33:19 – On overcoming challenges as you go through life
1:36:37 – How being a parent has changed Owen’s view of success
1:40:47 – Owen’s parting advice you if you want to be successful in HIT and in life