How to Build a Successful HIT Strength Training Franchise

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Jeff Tomaszewski

Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise?

MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he’s learned about running a highly successful fitness business.

We went into the importance of focus and simplicity, what protocols he uses, how client workouts are designed (and why), hiring the right people, developing systems, what it’s like to go from being a studio owner training clients to heading up a franchise, and more.

If you want to know what the biggest keys for scaling one strength studio into many are, this episode is for you!

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Show Notes

01:00 – An overview of how Jeff runs MaxStrength Fitness (and why it’s successful)
04:33 – The MaxStrength Fitness model (on protocols and studio setup)
08:02 – Target market
08:45 – What led Jeff to insist on focused one-on-one training?
11:20 – MaxStrength Fitness’ driving principles
13:27 – Core Values
14:57 – Revenue
15:58 – On not competing on price (but not being more expensive)
17:51 – On package pricing, client retention, and customer psychology
21:40 – On working closely with Imagine Strength
27:08 – The MaxStrength protocol in detail
30:11 – Jeff talks about Imagine Strength VS MedX
31:50 – What happens in a 20-minute MaxStrength session?
36:19 – Big business lessons learned on growing a franchise
40:09 – Jeff’s approach to hiring the right people
44:28 – What type of people get a MaxStrength Fitness franchise?
46:47 – On onboarding new franchisees