How to Grow Your HIT Fitness Business Simply and Effectively

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Steve McKinney

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?

Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business).

My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one!

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Learn to Build and Grow your own Highly-Profitable Strength Training Business — join the HIB community here

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Listen to it on Apple Podcasts
Stream by clicking here
Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

00:42 – Steve’s new book: “The Gospel of Fitness”
02:20 – Why did Steve write the book?
04:25 – Steve’s writing approach
07:32 – The “3Ws” Method
08:54 – Explaining “cardio doesn’t exist” and complex ideas simply
12:14 – About the HIB community
13:18 – “Exercise is good for fat loss” — the negative effects of this wrong idea
16:47 – How many new clients and sessions has Steve’s book generated?
17:26 – The interesting story of Steve’s second facility
18:45 – Why Steve does almost zero advertising
19:44 – The incredible effects of just 1 HIT session a week
21:18 – Steve on his speaking gigs and virtual training
22:58 – On efficiency and being good at time management
25:06 – The true goal of weight training
26:40 – Being good at answering stupid questions is a good skill to have
28:33 – The motivations behind Steve’s book
34:54 – Steve goes into detail about his writing and creative processes (and we get a peek at how he thinks)
42:54 – Why writing is easy for Steve
44:25 – Did Steve write his fitness book for religious people only?