The Best HIT Machines For Starting New Fitness Businesses

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Pete Cerqua

Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines?

Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new strength studio successfully: your first set of machines, your first workout protocols, the most effective marketing campaigns that build the most excitement, and how to do it all the right way and avoid the mistakes that can slow you down or set you back, and we go into all of it in great detail.

If you want to know the absolute key essentials for starting and growing a successful strength studio that lets you hit the ground running from day one, tune in to this episode!

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Show Notes

00:54 – What strength training machines and equipment should you start with?
05:55 – How should you set up your goals after starting your strength studio?
10:56 – When should you add more machines and how should you use this in your marketing?
12:28 – How Pete did “whisper” campaigns for marketing
14:09 – How to use talk triggers to build excitement and generate new client referrals
16:17 – Client Psychology: How to get “New” machines without buying anything (and make money off of it)
17:52 – What machines should you add to your “Core 4” and in what order?
21:55 – The “Complete 6” Workout Routine (with options for adjustment and possible additions)
24:50 – On Training Order (and what Pete says to trainers who tell him “That’s the wrong order!”)
26:50 – Why do some trainers like doing leg presses either first or last?
30:03 – What your workout order means from a marketing and money standpoint (and why clients love ending with neck exercises)
32:17 – Does Pete think trading an optimal workout versus one that’s less optimal but lets you give better customer service is a good idea?
35:21 – What you can learn from Casey Viator’s workout that was designed by Arthur Jones in 1971
38:48 – Why dip machines are a good idea for people with shoulder issues
41:13 – Why you don’t need to be the best or the smartest trainer to be successful or profitable
43:53 – A good HIT protocol for your clients when you’re starting out in your strength training business
46:11 – What’s the next step after mastering that protocol?
47:39 – What are Chronodynametrics?
51:19 – What does the Million-Dollar Trainer think about SuperSlow (versus Arthur Jones’ approach)?
52:48 – Mike Mentzer’s HIT workout protocol
53:22 – What protocols do clients prefer and why does this matter?