
Pete Cerqua
If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast?
Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible.
We talk about where to get capital, managing your budget, high-impact marketing at zero cost, and making sure your business grows with the least amount of stress possible.
If you want a tried-and-true blueprint for starting a new HIT studio in a smart and sustainable way, this episode is for you.
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Show Notes
- 00:54 – A powerful business-building exercise new HIT entrepreneurs should do
- 08:45 – Pete details a client case study using this exercise in action
- 12:44 – How much – or how little – equipment do you really need to start a good, profitable HIT business?
- 16:50 – The psychological push you can get from using your bank account in this way (the proper mindset)
- 21:06 – The first few steps that won’t sink you before you set sail
- 25:47 – How to Negotiate A Good Lease
- 30:29 – When the real estate climate is more difficult than normal
- 35:14 – Figuring out the right equipment for your studio (and why)
- 47:03 – Your Marketing Strategy and Your Session Goals
- 51:34 – What NOT To Spend Your On Marketing Budget On (and Why)
- 58:46 – The Elements of A Good Marketing Program
- 1:06:25 – How to do marketing calls and warm reach-outs That Work
- 1:10:15 – Dealing with anxiety, apprehension, and fear when it comes to sales and marketing
- 1:14:57 – Key Things To Spend Your Marketing Budget On
- 1:20:56 – How important is a website, actually?
- 1:25:49 – Getting your ideal number of weekly sessions and attracting trainers
- 1:31:01 – The biggest reasons why you should use this approach in starting a HIT fitness business
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Pete Cerqua | Facebook | Instagram | YouTube | Skool | HIB Episodes
- HIB 491 – How to Transform Your Garage into a Money-Making Fitness Machine
- Stephen Covey | 7 Habits of Highly Effective People (book)
- Luke Carlson | Official Website Discover Strength | HIB Episodes
- Steve Berthiaume | On Instagram | On Facebook | TimeSaver Strength | HIB Episode
- Dave Ramsey | Official Website
- Arthur Jones | Nautilus | MedX | HIB Episodes
- Connie Holen | Pixality Design | HIB Episodes
- Doug Holland on Instagram | HIB Episodes
- Warren Buffet
- Charlie Munger
- LegalZoom
- ARX
- Imagine Strength | Imagine Strength Machine Demo videos
- Total Gym
- Cybex
- Life Fitness
- PowerBlocks
- Carrd.co
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