Tracking Biomarkers and Muscle Health when Strength Training

Spread the love

Matt Mombourquette

Matt Mombourquette ( matt [ at ] oneupfitness [ dot ] ca ) is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.

He joins me in this episode to talk about how he is exploring the future of HIT training through fine-tuning muscular health by tracking very specific biomarkers, along with what this could mean for the HIT business sphere and our strength training clients.

We also talk about the misconceptions about animal protein and fat intake, attracting new clients, effective ways of recruiting new trainers, and balancing the pros and cons of tracking body composition metrics in terms of business benefits and how useful these might be to your clients.

If the cutting edge of optimizing body composition and giving your clients more meaningful workout experiences is something you’re keen on, give this one a listen!

⚡ Want to Grow your HIT Business? Join our Community

***

Listen to it on Apple Podcasts
Stream by clicking here
Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

01:59 – How Lawrence and Matt met
04:47 – How Matt got into HIT and the story of OneUp Fitness
13:32 – Which is better, MedX or Prime Fitness Equipment?
16:50 – OneUp Fitness’ HIT business model and protocols (and why)
20:24 – On biomarkers for measuring health and muscle quality (and thoughts on the quantified self movement)
25:38 – How tracking biomarkers can help people in ways that could never have been possible before
28:38 – Are body scans more trouble than they’re worth? How useful can these be for HIT trainers?
30:27 – On educating people about why they shouldn’t be afraid of animal protein and fat
34:05 – On OneUp Fitness’ HIT business growth strategies
26:08 – How does Matt approach lead acquisition?
42:28 – On how to make the most from social media marketing for HIT businesses small and large
45:54 – Matt’s advice for new strength trainers and HIT entrepreneurs
47:35 – On finding, hiring, and retaining good HIT trainers
51:39 – How OneUp Fitness recruits new trainers