Build a Profitable HITFitness Business without Burning Out

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John Briggs

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out? (Spoiler alert: you probably don’t know this yet!)

John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!

John (john [at] incitetax [dot] com) is a tax genius, the author of Profit First for Microgyms, and the owner of Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm focused on optimizing tax and cash flow strategies. He has been featured in CrossFit Journal, Box Pro Magazine, and on many podcasts. He has also been sharing his expertise in fitness business events like the Gym Owner’s Growth Summit, ProfitCON, and Two-Brain Summit. His latest book is “The 3.3 Rule: The New Workday Standard of Creating More By Working Less“.

The 3.3 Rule by John Briggs

In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.

If you like profit but hate burnout, don’t miss this episode!

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Want more from John? See his previous episodes on the HIB podcast here:

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Show Notes

03:36 – The inspiration for John Briggs’ new book, The 3.3 Rule
05:35 – What does burnout actually mean and how do you know if you have it?
07:53 – A better way to build a profitable business, retain people, and not burn out from over-hustling
11:03 – What is The 3.3 Rule? (Plus, a history of the modern workweek)
15:15 – The most effective workday structure for strength studio owners and personal trainers, according to science (and what a proper break actually involves)
20:55 – Accommodating different work styles and varying abilities to focus to induce flow, reduce burnout, and maintain the quality of your service — are you a sprinter, a jogger, or a zen master?
30:39 – Beware of dopamine-pushing smartphone apps and games when you take a break
34:20 – How does John manage work schedules and breaks in his own company?
38:23 – What’s the best balance of having a profitable strength training service with giving trainers an optimal work schedule?
47:52 – What is the one important part of business that 98% of HIT Business owners are failing on?
49:42 – John DNA tested himself and here’s what he thought about that
50:42 – Looking at yourself through the right lens
51:37 – What skills matter if you want to implement the 3.3 rule? What should you focus on?
54:44 – What does an average work day look like for John?
56:41 – Lawrence asks John to grade his work day schedule (and the amazing, somewhat-unintended side effects of the 3.3 rule)

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.