Imagine Strength Q&A with Jeff Turner (Part 2)

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Jeff Turner

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?

Jeff Turner returns for part 2 of our Imagine Strength Q&A (see part 1 here) and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!

If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!

Want to see all the Imagine Strength machine demos? Click here

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

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Want more about Imagine Strength? See the previous episodes on the HIB podcast here:

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Show Notes

01:30 – Q1: What would Jeff recommend if you only had the budget for 4 machines and your target market comprises mostly of people over 40?
05:23 – Arthur Jones originally didn’t want to build this machine
08:01 – Why you should humor what clients think they need at first, despite their ideas being mostly wrong
08:57 – Alternatives to Ab-focused Machines — Pros and Cons to Consider
11:24 – Q2: What makes Imagine Strength Machines different from all the other HIT machines on the market?
15:53 – Q3: Does Imagine Strength have any plans to expand into the orthopaedic, rehabilitation, or sports medicine fields?
18:45 – How widespread are HIT-focused businesses throughout the world and what are the growth prospects for the High-Intensity Training Industry?
22:28 – Q4: Does Imagine Strength have any plans to expand their online presence and grow beyond the HIT market and niche in that way? (Considering cheaper models and plate-loaded versions)
26:29 – Q5: Is Imagine Strength getting interest from anyone outside of the HIT industry?
29:46 – Q6: Why have companies like Life Fitness thrived, but Nautilus and MedX have not? How would Imagine Strength work to avoid those pitfalls?
32:15 – Q7: What machines are Imagine Strength thinking about adding to their lineup in the future? What have they ruled out?
33:53 – Q8: How familiar is Jeff Turner with machine and equipment designs from outside of the Arthur Jones sphere of influence and does Imagine Strength take inspiration from them?
37:50 – Q9: What does Jeff think of motorized assistance in HIT machines?
41:35 – Q10: What does Jeff think the future holds for personal training and HIT studio ownership?

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.