What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?
Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons that he wants HIT business owners and strength trainers like you to learn but just all gain without the pain.
Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year.
In this episode, we talk about what your workout sessions need to be like so that you can not only attract clients but also keep them for life. We also go into the wrong ideas trainers and strength studio owners get that sabotage their earnings and business growth, as well as going into the nitty-gritty of how to execute the changes you need to put into practice for maxing out your revenue.
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02:14 – Powerful lessons from the story of a successful, amazing gym that’s hidden away from plain view
05:15 – Lessons from a personal trainer that inspired Pete to take his business from 40 sessions a week to 80 sessions a week
12:13 – What separates a good trainer from a great one, from the perspective of strength training clients, and how Pete had to learn some lessons the hard way
14:22 – The trainer who pulled his training protocols straight from muscle magazines
22:33 – THIS will make you millions, regardless of the protocol
25:31 – The right way to think about personal training and how this should affect your overall approach
30:57 – What great workout sessions should be all about, how to execute these as a trainer, and why the right protocol matters
38:55 – Things you MUST get right first (and traps that even experienced personal trainers fall into)
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Pete Cerqua | Facebook | Instagram | YouTube | HIB Episodes
- Pete’s Exclusive High-Intensity Business Coaching Course
- Pete’s Books:
- Dana Carvey | David Spade | Kevin Nealon | Saturday Night Live
- Arthur Jones | Nautilus | MedX | HIB Episodes
- Dorian Yates | Official Website | HIB Episodes
- Joe Weider | Official Website | Muscle & Fitness Magazine | Official Website
- Men’s Health Magazine
- Iron Man Magazine
- Strength & Health Magazine
- Rachel McClish
- Arnold Schwarzenegger | Official Website
- Luke Carlson | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes