How to Incorporate HIT in your Gym or Fitness Business

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Luke Carlson

If you already own a Health or Fitness Business, should you add High-Intensity Training to it (if you haven’t already?)

To some, this might sound like a no-brainer (or at minimum a really good idea). But are there any legitimate risks, beyond the obvious rewards of offering HIT to your clients?

Discover Strength CEO Luke Carlson (luke [at] discoverstrength [dot] com) returns to the podcast to talk about what you need to know if you’re thinking about introducing HIT into your Fitness Business, such as how to make it a good fit, creating synergies with your existing business, billing and pricing for training sessions, being competitive in a crowded market (even with larger health clubs), and how you can diversify your fitness business and unlock even more success using High-Intensity Training.

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📈 Turn Your Fitness Business into a Fitness Empire

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

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This podcast episode is also brought to you by Joint-Friendly Fitness.

Discover the game-changing book, Joint-Friendly Fitness by Bill DeSimone: personal trainers, elevate your service by delivering workouts that prioritize joint health and effectiveness; fitness enthusiasts, unlock the secrets to safer, biomechanically sound exercises that enhance your routine — this is a must-have for every fitness journey.

💎 “Mandatory… [Bill’s] crowning achievement in the world of exercise science.” — John Little

💎 “The best book… on the biomechanics of strength training!” — Dr. Ellington Darden

💎 “[A] masterpiece.” — Dr. Doug McGuff

➡️ Get your copy now!

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Show Notes

04:34 – If you have a business focused on health and fitness but not on High-Intensity Strength Training, how should you think about this relevant to how it fits with your current offerings? (Strategic Niches and providing value)
09:10 – How to get started: Frameworks, commitment, conviction, proper focus, and principles to think about
13:35 – Physical Therapy versus High-Intensity Training — Can these two businesses work synergistically together, and what factors do you need to think about?
17:34 – Understanding what your business actually is and why this matters if you want to start expanding and incorporating other things into it
19:37 – How to Properly Focus as an Entrepreneur to become a Successful Business Owner and how your mindset can affect your business
23:18 – Understanding how Proper Business Focus can help you outcompete bigger health clubs
28:30 – When does a desire to have a different or additional business become a distraction from what your business should be? (More on strategic niches and synergistic businesses)
34:09 – The effect that strategic niche should have on how people see your business and how effectively you can market your brand (Discover Strength’s example)
36:13 – Ready to incorporate HIT into your Fitness Business? Here are the keys you need to think about