How to Start a Highly Profitable Personal Training Business

Spread the love

Luke Carlson

What does it take to start a personal training business, make it successful and profitable, and then make millions from it?

Discover Strength CEO Luke Carlson returns to talk about what you need to know if you want to build an incredibly valuable personal training business or maximize the value of an existing HIT studio, including what strategies you need to consider and how to apply these in practical ways, the systems and processes you need, the challenges and opportunities you can expect, and so much more.

Luke’s own journey is a fascinating case study in starting out as a fitness entrepreneur and eventually building a wildly successful HIT business franchise, and he has been kind enough to share his insights and experience with High Intensity Business once again.

Plain and simple: no matter where you are in your journey, if you want to grow your high-intensity training business and make it more successful, check out this episode!

📈 Prime Your HIT Business For Maximum Success

📩 Download a FREE step-by-step guide on how to build a referral machine

***

This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

Listen to it on Apple Podcasts
Stream by clicking here
Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

03:19 – When (and why) should you think about selling your HIT business?
08:21 – What makes your business more valuable and how can you optimize these things?
12:16 – Why your business should perform well even if you’re not involved in how it runs
15:18 – Your high-level factors for success: systemize, attract and develop great people
18:15 – How auto pay increases business value and watching out for single points of failure
22:11 – Why most clients value workouts over individual trainers (and what this means for your business)
25:49 – Your business’ value relies on EBITDA and profit
30:57 – How (and when) to prepare for selling your HIT business
33:34 – Would Luke Carlson ever sell Discover Strength? What would he do afterwards if he did?
37:45 – How to find buyers for your HIT business and tips on pitching and negotiating
41:00 – How to ensure a smooth transition for clients and new owners once your business is sold