How Should You Use Social Media for Your Fitness Business?

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Jenny Blake

Have you ever felt drained by the thought of keeping up with social media marketing trends while trying to run your High-Intensity Training business? If you have, then you’re not alone. Many fitness business owners struggle to balance their social media presence with running their business and reaching their target market. But what if there was a way that you harness the power of social media without being spread thin across multiple platforms?

Joining us is award-winning author, podcaster, and career and business strategist Jenny Blake — Jenny helps business owners like you move forward in your personal and professional life using smarter systems that can help you work more efficiently and have more free time. She hosts the popular podcasts Free Time and Pivot Method, and she has also written three books: Life After College: The Complete Guide to Getting What You Want; Pivot: The Only Move That Matters Is Your Next One; and Free Time: Lose the Busywork, Love Your Business.

In this episode, Jenny talks about you can use social media the smart way so you can get the benefits of reaching more people with less headaches. We talk about strategies, tactics, and tips that take into account your personality type, energy levels, and your business goals. We also talk about how you can use systems to work more intelligently, along with tactics such as batching, automation, social media scheduling, and more — if you’re a small fitness business owner looking to grow using social media, you won’t want to miss this episode!

Learn How HIT Experts Use Social Media to Grow Their High-Intensity Fitness Businesses Fast

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Show Notes

04:40 – What should HIT Business Owners know about using social media the smart way?
11:21 – The downsides of social media (and alternative approaches)
18:37 – Just because you can do social media, should you?
24:00 – Beware the “shiny should” and the 80/20 approach to social media
31:36 – A smart and focused approach to social media
35:46 – The Free Time Framework — a system for figuring out a meaningful approach to social media for yourself
43:20 – Developing Systems and Social Media Automation
46:14 – Doing social media like everybody else versus doing it differently — which approach is right for you?

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