413 – Cardiac Rehab & Cabin Gyms: An Intimate Look at Jon Allen’s Personal Training Business

What’s it like to start your own HIT studio and help people with heart health issues with strength training and rehabilitation?

Joining us is Strength 4 Health‘s Jon Allen (info [at] strength4health [dot] co [dot] uk), a veteran in the High-Intensity Training industry, having worked with clients including cardiac patients and GP referrals for over 45 years. He has a diploma in Diet and Nutrition from Oxford College, is a HITUni-certified High-Intensity Strength Training Specialist, a YMCA-certified Personal Trainer, and he is also a member of the British Association for Cardiac Prevention & Rehabilitation.

In this episode, we talk about how Jon started and grew his fitness business, including getting high-quality leads with BARK.com, why tailoring workout programs to individual clients matters for longer-term success, working with clients who have heart disease and other cardiac issues, and the strategies and tactics you can use to expand your client base, and more.

Start and Grow Your HIT Business Faster with Expert Advice from HIT Business Titans

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Show Notes

• 03:45 – How Jon Started training people using HIT, growing his business fast using BARK.com, and pandemic challenges
• 11:26 – Working inside Europe’s biggest Cardiac Rehabilitation facility
• 14:01 – How can you accurately know your limits when it comes to exercise and heart health concerns?
• 23:51 – Exercising and problems with checking blood pressure — what you should know
• 26:29 – How to Approach Exercise After Heart Surgery (disclaimer: check with your doctor before exercising)
• 34:19 – Lead generation and marketing on BARK.com
• 39:18 – Tailoring Exercise Programs
• 43:33 – Understanding your client’s preferences — client retention and avoiding boredom and churn

People Mentioned & Selected Links from the Episode

• Jon Allen | Strength 4 Health
• BARK.com
• HITUni
• British Association for Cardiovascular Prevention and Rehabilitation (BACPR)
• Dr. Doug McGuff | Body by Science (Book)
• Arthur Jones
• Drew Baye