397 – How to Double your Client Base (Case Study with Billy Fletcher) | High Intensity Business: Strength Training Studio Success

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Billy Fletcher

Billy Fletcher is the owner of the Optimization Training Lab in Greenville, South Carolina, which houses three programs: Fletcher Fitness (Quantified Strength Training), Alliance Jiu-jitsu, and Braelen’s Speed Shop (Speed Training). His passion and mission is coaching others so that they can close the gap between where they are and what their true potential is.

Billy is also Master SuperSlow Instructor, Black Belt in Brazilian Jiu-jitsu, and a Kokoro 21 graduate.

In this episode, Billy shares his HIT epiphany, business journey, growth strategies, fitness challenge ideas, key factors for increase your client base, and much more.

Double your HIT business revenue

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Show Notes

4:06 – Optimization Training Lab (history, business profile, programs & offerings)
11:44 – Billy’s HIT journey and HIT inspirations
19:27 – How to manage business transition challenges
26:31 – Conversation with Steve Maxwell
30:48 – Early stages of business (problems, strategic niche, growth tactics)
36:54 – Benefits of implementing business systems
45:17 – Key factors to grow your client base
54:04 – Fitness challenge ideas to increase revenue
58:26 – 1-on-1 vs. Group Training, what’s more profitable?
1:02:13 – The value of using scorecards
1:05:20 – Benefits of having a business coach