375 – Matt McGunagle – How to Set Up New Personal Trainer Hires for Success

Matt McGunagle (matt @ strengthportal.com) is the CEO and Founder of StrengthPortal, a software platform for personal trainers, gym owners, and multi-location gyms to manage their personal training staff and track personal training services. Matt graduated from Cal Poly SLO as an Economics major with a concentration on Entrepreneurship. 

In this episode, Matt talks about the issues and challenges of the personal training career, compensation plan and key roles, sustainable business models and systems, content curation for trainers, and much more.

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This podcast episode is brought to you by ARX

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Show Notes

• 2:18 – Why do personal trainers quit? 
• 9:53 – Arranging compensation plans and key roles 
• 19:54 – Segmenting sales/marketing from personal training 
• 21:10 – Other issues causing personal trainer churn 
• 29:51 – The current personal training career landscape
• 35:04 – Business models for sustainable personal training careers 
• 47:37 – Content curation for trainers, mapping out the core growth plan 
• 1:01:36 – Importance of mastering your craft 

Selected Links from the Episode

• StrengthPortal
• Discover Strength
• Optima Strength 
• Entrepreneurial Operating System (EOS)
• Traction: Get a Grip on Your Business by Gino Wickman
• Resistance Exercise Conference (REC)
• Smart Strength
• How To Set Up New Personal Trainers Hires For Success 
• 347 – Luke Carlson – The Role of Fitness Professionals in Public Health: A Review of the Literature
• The Role of Fitness Professionals in Public Health: A Review of the Literature by Neville, De Lyon, Armour (2016)
• HITuni
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by John Little and Doug McGuff
• 367 – Strength Portal: The Ultimate Software for your Strength Training Business with Matt McGunagle

People Mentioned

• Luke Carlson | Podcasts 
• Skyler Tanner | Podcasts
• Dr. Bryce Lee | Podcasts
• Dan John