284 – John Zarbock – How to Build a Lifestyle ARX Business

John Zarbock (john @ biofitstl.com) is a veteran and currently serves in the Missouri National Guard as Deputy CIO for the 35th Infantry Division. He owns BioFit, a smart fitness biohacking studio that delivers evidence based exercise with state of the art specialized training machines. His goal is to help co-create as many super humans as he can and give his clients the tools to live their lives to their fullest potential. 

In this episode, John Zarbock shares his HIT journey, strategies on starting a biohacking studio, client acquisition tactics, key factors to business success, financial tips for startups, and much more.

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Show Notes

• 2:11 – How John got into HIT and started a biohacking studio 
• 13:39 – How to acquire your first clients
• 20:51 – How to be a resilient business owner
• 34:16 – Transformational power of HIT 
• 39:50 – The pros of ARX machines
• 46:44 – Key factors to BioFit’s success 
• 53:39 – Client referral and website tips
• 1:06:49 – Financial tips for HIT entrepreneurs
• 1:24:39 – BioFit’s 3-year goal (building systems & processes)
  

Selected Links from the Episode 

• Reel Conversation with John Zarbock
• BioFit
• Resistance Exercise Conference (REC)
• DEXAFit 
• Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by Doug McGuff and John Little 
• ARX Machines
• CAR.O.L Bikes
• Quantify Fitness
• Nexcore
• Thumbtack
• Discover Strength
• Bulletproof Radio
• HIT Business Membership
• Live Oak Strength and Nutrition
• Oura Ring
• Discover Strength video (We Are Not a Good Fit For You)
• The REAL HIT Experience
• Traction: Get a Grip on Your Business by Gino Wickman
• Entrepreneurial Operating System (EOS)
• Vasper Machines

People Mentioned

• Josh Jarrett | Podcasts 
• Luke Carlson | Podcasts
• Jordan Peterson
• Arthur Jones
• Paul Chek
• Dr. Doug McGuff | Podcasts
• Owen Dockham | Podcasts
• Jocko Willink
• Robert Kiyosaki