How Steve McKinney Runs 30 HIT Client Workouts A Day

Spread the love

Steve McKinney

What if the secret to growing your strength studio wasn’t just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices?

Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any “good” or “bad” workouts!

Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads, managing overly talkative clients, preventing and managing shoulder and arm injuries, adapting to and optimizing on your strengths and weaknesses, and more.

If you’ve ever felt stuck or slowly slipping downwards in your strength training business and in life, then this episode with Steve can give you the boost you need to get back on track.

Start or Grow Your HIT Business Faster Like Steve — Join the FREE HIB Skool Community Here

Want more help? Book a Strategy Call with Lawrence here

Get NEW Precision-Engineered MedX Machines here

***

Listen to it on Apple Podcasts
Stream by clicking here
Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

00:36 – Visiting the TNT Strength guys (Jess and Liam) and Owen Dockham (Live Oak Strength)
04:33 – Results from running Meta ads and Google ads simultaneously
05:42 – Session pricing based on location
06:12 – When Liam and Steve visited Alcatraz
07:39 – Comparing Meta ads and Google Ads
10:24 – If you’re this passionate, you’ll never work a day in your life
14:25 – Steve talks about his books
15:17 – Business lessons learned from TNT Strength and Live Oak Strength
16:23 – Steve on session length and client communication
17:28 – How Steve balances engaging clients and not letting them run over session times with chit-chat
21:36 – How many sessions does Steve do every day (and how is he still alive)?
23:08 – On time management, daily routines, and being super disciplined
26:13 – Steve’s unexpected tricep injury
27:56 – On his personal workouts, cardio, and managing injuries
30:24 – On interpreting soreness and trying to prevent strain
34:01 – On adjusting your training as you get older
35:11 – A training approach that can help heal injured shoulders
36:42 – On understanding your strengths and weaknesses
39:27 – On not letting fear hold you back from executing
41:40 – The power of properly focusing on one thing at a time
45:56 – The Gospel of Fitness