Pete Cerqua
So you’ve planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?
In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what it is that you’re actually selling?), setting your prices, and what to say and how to raise prices at the right time for your business.
If you want to grow and scale your home-based strength training business the right way without crashing and burning, tune in to this one!
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(See the entire HIT Garage Gym series here).
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 01:05 – Figuring out your pricing
- 02:05 – Do you know what your “product” actually is?
- 05:39 – The logic behind increasing your rates over time
- 06:59 – When to price yourself on the lower end
- 10:08 – Managing clients when raising your prices
- 18:45 – Should you worry about pricing too low at the start?
- 22:28 – A few more things to think about when setting your prices
432 – The Strength Therapy Story: Peter and Brian Collins Discuss Scaling from Garage Training to 200 Weekly Studio Sessions, Carving a Niche in Police and Emergency Services, and Business Insights for Fitness Entrepreneurs
146 – Dr Ted Naiman – The Benefits Of High Protein, The Truth About Fasting, And The Problems With The Carnivore Diet
339 – John Zarbock and Mike Pullano – How to Combine Obsessive Customer Service and ARX Technology to Build a Thriving Strength Studio
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