X-Force Body - Interview with Illy Stoilova

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Illy Stoilova

Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training?

X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she’s so rigorous when it comes to hiring trainers, and how she’s doing on her ultimate goal of becoming a referral-only HIT fitness business.

If you’ve wanted to know what effect having X-Force machines can have on a strength studio’s success or how to have a massive competitive advantage through giving great customer service, this episode is a great one you need to tune in to!

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Show Notes

01:14 – How did Illy get into HIT and start X-Force Body?
05:32 – Why did Illy get fired from Nautilus?
08:48 – The philosophy behind X-Force Body
10:10 – The benefits of accentuating negatives
11:28 – Are the differences between Nautilus, MedX, and X-Force are really that big?
13:28 – Is X-Force being really expensive an advantage?
17:47 – On creating a “Ritz-Carlton” client experience in the studio
20:05 – On hiring and training staff to provide great customer service
22:33 – How long does it take Illy to hire someone (and why)?
28:12 – Why it pays to be slow and stringent when it comes to hiring staff
31:49 – X-Force Body’s Core Values
35:06 – Can negatives accelerate fat loss? (And how Illy coaches clients)
42:42 – Do clients get training/coaching outside of their sessions?
44:47 – The ultimate goal: becoming a referral-only strength studio