How to Design Great HIT Workouts to Get Endless Referrals

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Louis “Lou” Abato

What if you could design a HIT workout and client experience so good that they’ll want to refer endless clients to you?

Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it’s like to stand out and outcompete other big city gyms with zero advertising.

Lou is the CEO of the Ultimate Training Center in Madison Avenue, New York City. He has over 200,000 training sessions, averages 120-140 a week, and counts numerous high-powered executives from the biggest companies nationally and beyond.

If you want to know how to build your own powerful, well-designed HIT workout experience that makes getting endless referrals almost automatic, check out this episode!

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Show Notes

00:00 – Who is Lou Abato?
01:25 – About The Ultimate Training Center
02:23 – Lou’s exacting rule for what makes you a good trainer
04:18 – What if a HIT trainer’s clients get stronger but don’t appear more muscular? Is that a disadvantage?
05:29 – How does Lou approach client nutrition?
09:09 – Lou’s approach to client motivation
11:48 – Lou’s step-by-step client training experience
21:23 – What does “get to the reps that count” mean?
24:16 – Lou Abato on training frequency
25:00 – How Lou went from training in the suburbs to training in the city
26:01 – How Mike Mentzer influenced Lou
26:25 – What’s it like operating a HIT studio in a big city?
27:53 – On being highly successful despite doing essentially zero advertising
30:54 – On bouncing back from the effect of the lockdowns
32:30 – On client management
33:42 – Lou Abato talks about his time working with Pete Cerqua and their “crime scene” HIT studios
36:10 – How Lou cues clients through their reps