496 – How to Build A Highly Successful, Isometrics-Only HIT Fitness Business (with Isophit Inventor Brad Thorpe)

Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment?

Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and your 63-year-old grandmother.

Most importantly, Brad goes into how he would start and grow an Isometrics-only HIT studio, along with protocols, programming, and client coaching and retention approaches, among other things.

If you want a powerful, minimalist approach to building a HIT Business that draws in clients from all walks of life, you should check out this episode.

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• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

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Show Notes

• 01:38 – What would a new Isometric-only HIT studio need to do to become successful from the start?
• 06:33 – On getting athletes as clients and training them with Isophit
• 10:46 – On Isometric training’s value for injury prevention and rehabilitation
• 11:12 – The right business mindset: maximizing your client’s results and making it more cost-effective for them
• 14:15 – Brad talks about his solo trainer numbers, his then-business setup, and scaling it up
• 17:37 – Brad talks about an Isophit-only strength studio
• 19:27 – How can a trainer provide value and coaching in an isometric-only training context?
• 23:07 – How skilled does an isometrics-only trainer need to be? (And on program consistency versus occasional novelty)
• 29:12 – What does client retention look like for isometric-only programs? Do clients get bored more easily with isometrics?
• 31:43 – An aside: using running as an example of a bad exercise to make a point on the health benefits of isometrics
• 33:45 – On having injured CrossFit athletes as rehab clients
• 35:12 – On adjusting training frequency for very busy clients who can’t come in for 3 hours a week
• 38:35 – One of the biggest issues affecting the perception of isometric exercise
• 42:04 – An interesting anecdote about people who bang on about “data” while not actually being able to produce said “data”

People Mentioned & Selected Links from the Episode

• Brad Thorpe | Isophit
• Brad’s previous episodes:
  • HIB 371 – The Value of Isometric Exercise with Brad Thorpe
  • HIB 374 – The Value of Isometric Exercise with Brad Thorpe – Part 2 
• Why EPL Injuries Keep Rising — And How to Stop Them – Brad Thorpe (Article on the EPL and Reece James)
• Arthur Jones | HIB Episodes
• Victor Wembanyama | Victor Training with Isophit
• Tony Parker
• Tyler Shough (Comeback Player of the Year Award Winner in 2023)
• Dr. James Fisher | Dr. Fisher on Research Gate | Solent University | HIB Episodes
• Reece James
• Bowflex SelectTech
• Orient Express Racing Team | Official Website (Americas Cup)