Katie Santos
How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?
Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.
We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more.
If you’re keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one!
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Show Notes
- 02:34 – What fitness business owners need to consider when it comes to being a good business leader and manager
- 04:38 – How to start building your business culture — your onboarding process and setting your new hires up for success
- 10:31 – What your newly hired trainer’s first four weeks should look like (and your role as leader and how your current staff can help)
- 14:23 – Immediate-term: How to approach training your newly hired strength trainers
- 32:11 – Long-term: The most important keys to developing trainers and helping them both succeed within and add the most value to your business
- 43:21 – Other important things a HIT business leader and manager needs to keep in mind relevant to managing staff
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Katie Santos | Official Website | Fitness HR on Instagram
- HIB 469 – Staffing for Success: Optimal Hiring and Onboarding Practices in Fitness with Katie Santos – Part 1
- Luke Carlson | Discover Strength | HIB Episodes
- Gold’s Gym | Official Website
- One Medical | Official Website
- National Academy of Sports Medicine (NASM)
- ACE Fitness Certification
- HITuni
520 – How To Build A Highly Successful Fitness Business and Turn It Into A HIT Franchise (with Jeff Tomaszewski)
519 – Is SuperSlow The Key to an Ultra-Successful HIT Business? What You Should Know (with Dagoberto Vila)
518 – The HIT Studio of the Future — This is What The Best High-Intensity Training Businesses Will Look Like (with Slowfit and Resistance Institute Founder Lucas Leal)
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