554 – The Secrets To Attracting HIT Clients, Keeping Them Forever, And Building A Successful Strength Studio (with Super Slow LA’s Ben Fisher)

Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients?

SuperSlow LA’s Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story of how he went from trying to go through life and business with the handbrake on to putting the pedal to the metal.

How did he get so good at attracting clients? How does he keep them coming back, despite setbacks? How does he manage his time in a way that helps him grow the business without sacrificing time with his family? That, and so much more (including an interesting tidbit about AI)!

Everyone wants to scale and become successful, but not everyone knows how to start, much less find the right path to the peak — Ben’s on track to do it all, so if you want to do the same, tune in to this one!

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Show Notes

• 00:53 – How Ben got into HIT / SuperSlow professionally
• 03:54 – When it all started clicking for Ben
• 09:03 – On running the business and how it got started
• 12:50 – On being good at growing the business and retaining clients
• 15:22 – On getting over his skepticism of HIT
• 19:01 – Why is Ben so good at getting clients? What does he do?
• 25:10 – On HIT trainers “peacocking”
• 27:24 – On location, foot traffic, and getting attention
• 29:24 – A surprising way of getting client referrals: GLP-1s
• 30:05 – Hot to be really effective when selling and marketing HIT
• 34:25 – On “Ikigai”
• 37:15 – On empathy and your value as a professional strength trainer
• 39:25 – On effective time management and working on the business
• 41:08 – The surprising ways Ben uses AI in his studio
• 46:12 – SuperSlow LA’s “exercise library”
• 48:13 – Ben’s advice if you’re just starting out

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.

People Mentioned & Selected Links from this Episode

• Ben Fisher | SuperSlow LA
• Adam Zickerman | Inform Fitness | HIB Episodes
• Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
• Pete Cerqua | Million Dollar Trainer Coach | Facebook | Instagram | YouTube | Skool | HIB Episodes
• Bill Crawford (Basic Training Scottsdale) | On Facebook | On YouTube | HIB Episodes
• Dr. Doug McGuff | Official Website | Ultimate Exercise Studio | Body by Science (book) |  The Body by Science Q&A Book | HIB Episodes
• BNI – Business Networking International | HIB Episode