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550 – How to Sell A HIT Fitness Business The Right Way — What You Need To Know (with Mike Zarrillo)

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A profile photo of Mike Zarrillo with a white background with the High Intensity Business podcast logo on the top-right and the episode code (550) on the bottom-left.

Michael “Mike” Zarrillo

What’s actually involved in successfully selling a HIT Business?

Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael “Mike” Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden headaches that you can run into.

Mike talks about how you can increase the value of your HIT business, the right people to talk to (and who to avoid), how to fix the weak points of your business, industry secrets and pitfalls to watch out for, and more.

Even if you aren’t looking to sell your strength training business right now, you can supercharge your HIT studio with the gems Mike talks about when it comes to building a high-value HIT studio — make sure you tune in to this one!

Get a FREE course to grow your strength training business

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Listen on Apple Podcasts

Show Notes

  • 01:25 – What you need to look at when selling a fitness business
  • 09:25 – How Mike acquires businesses (and what you can learn from it)
  • 13:48 – What gives a business value? (Some less obvious things)
  • 15:51 – The better type of buyer that you should look for
  • 21:44 – A big advantage HIT business owners looking to sell have
  • 22:20 – What about selling or transferring to employees?
  • 26:54 – What selling your business really involves on a deeper level
  • 28:58 – Be careful when involving attorneys
  • 30:08 – About one bad experience
  • 31:57 – The importance of being clear on your objectives when selling
  • 33:08 – Understanding the strengths and weaknesses of your business
  • 37:23 – What you need to get ready and done before selling
  • 43:47 – Having your systems and processes in order
  • 48:08 – Important things to review about your business
  • 54:22 – A cautionary tale about landlords
  • 55:33 – Analyzing your potential buyer’s needs
  • 59:56 – How to identify potential buyers
  • 1:01:24 – If your business isn’t growing, it’s dying (you just don’t know it yet)

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.

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