548 – How To Use AI To Get More Clients For Your HIT Strength Studio — Fitness Business Website SEO Guide for 2026 (with Connie Holen)

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want?

Pixality Design Founder Connie Holen returns to talk about how you can use AI to make sure your strength studio’s website attracts more clients instead of sinking out of sight with yesterday’s news.

We talk about what you need to know and what you can do right now, like understanding how your clients talk and search for things, the best way to write website copy, what content helps get you more clients, and how to think about choosing between using marketing agencies or doing it yourself.

If you want to future-proof your HIT studio’s website and make sure it’s doing its job in attracting clients in 2026 (and beyond), tune in to this conversation with Connie!

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Show Notes

• 01:57 – How local SEO is changing for small HIT fitness businesses in the age of AI
• 03:31 – Your “quick wins” list to start 2026
• 08:29 – You need to answer this question properly: “What do you want to be known for?”
• 11:26 – How to construct your FAQ section
• 13:28 – How to repurpose content: why you should and how to do it
• 16:21 – An extreme case: why would anyone delete 80% of their previous content?
• 20:42 – More on making your availability clear to AI agents
• 23:20 – Why HIT businesses stand to benefit the more people use AI
• 25:25 – If you’ve done your work with SEO properly, you’re in a good place — keep it going
• 25:55 – What is “AIO”?
• 26:39 – Long-term: Future-Proof Your SEO
• 30:03 – DIY SEO versus Agencies
• 35:39 – Use natural language: write like your clients talk
• 37:52 – Make sure you have a “Why Us” page
• 38:34 – A test you can do to see how AI “sees” your business
• 40:58 – This is the big picture: what you need to remember

People Mentioned & Selected Links from this Episode

• Podcast | HIB Episodes
• How to Get Your Studio to Show Up in AI Search (Article by Connie Holen)
• Jim Collins | Official Website | Good to Great (book) | Built to Last (book) | How the Mighty Fall (book)
• Richard Wolff | MEDFitness | HIB Episodes